Trademark meaning: Tsingtao Brewery's new VI is developed on the basis of the original logo, and gives subversive creativity, retaining the main elements of wheat ears, ancient pavilions and water waves, and strengthening the three-dimensional effect to enhance its visual shock and movement. The new shape emphasizes the streamline of the two roofs of the ancient pavilion, and the flowing water part is shortened, so that the wheat ears can fully embrace the ancient pavilion and the flowing water scenery.

enhance the stereoscopic and vivid effect through the shades of red and blue, the light and shadow beside the trestle and the font.

The blue sphere represents the earth and symbolizes the strategic goal of Tsingtao Brewery's internationalization; Clear water waves surround the earth, and a rose-red ring embedded with golden wheat ears surrounds the earth, symbolizing Tsingtao Brewery's global procurement of high-quality raw materials and its commitment to the quality and value of global consumers.

The streamline at the top of Huilan Pavilion on the trestle makes the lines concise and clear, which conforms to the current aesthetic tendency of consumers to pursue simplicity and clarity.