Sunscreen is a type of daily chemical product. Most people may think that sunscreen can be used when the sun is shining. After all, one of its functions is to prevent ultraviolet rays from harming human skin. Overexposure. But what many people don’t know is that ultraviolet rays still exist even on non-rainy days, so sunscreen is one of the skin care products that almost everyone needs to use every day.

Because sunscreen is a daily chemical product, you can quickly find out through the category search of Bajie Intellectual Property Trademark Encyclopedia that the sunscreen trademark belongs to Category 3-0306-Cosmetics (excluding animal cosmetics) ) - Sunscreen lotion 0306, cosmetic sunscreen preparation 0306, sunscreen agent 030225. Because sunscreen is widely used, almost everyone has a bottle of it on hand every day.

If an enterprise wants to gain a firm foothold in the market, it must first register the Qinhuangdao trademark. However, trademark applications for registration are becoming more and more common, and the rejection rate is getting higher and higher. The reasons for rejection are also varied. What we are going to talk about today is one of them. Adverse effects can also lead to the rejection of trademarks. my country’s Trademark Law stipulates that signs that are harmful to socialist morals or have other adverse effects may not be used as trademarks.

① Harmful to morals

Harmful to morals refers to some words that are relatively smooth in spoken language but make people feel psychologically uncomfortable when expressed in words. In this case, trademarks When the registration application is reviewed by the auditor, it is very likely that it will be deemed harmful to morals and registration will not be allowed.

②Political adverse effects

Has the same or similar name as the leader of a country, region or political international organization; is detrimental to national sovereignty, dignity and image; has political significance Composed of numbers; identical or similar to the name of a terrorist organization, cult organization, underworld or the name of its leader; all of the above situations will be judged to have negative political influence.

③Abuse of country names may have adverse effects

The trademark contains the name of our country, leading to the abuse of country names, which may have other consequences for social public interests and public order. Sign of negativity, negative influence.

④ Involving the adverse impact of celebrity names

Without the consent or permission of celebrities in the cultural field, others use their names, pen names, and stage names to register as trademarks, and preemptively register them The word trademarks of celebrities’ names, pen names, and stage names not only damage the specific interests of celebrities, but also damage social order and good customs to a certain extent, and registration will not be approved in accordance with the law. This is actually especially obvious in the current market, but whether it is finally approved for registration is another matter.

There must be one or more specific reasons for a trademark to be rejected, and adverse effects are one of many reasons, and it is obvious to determine where the adverse effects come from. Therefore, companies or individuals must avoid problems with the name of the trademark itself when registering a trademark.