The world-famous Coca-Cola was invented by pharmacist Dr. Ben Burden in 1886. At the time, Ben Burden was running a drugstore in Atlanta, Georgia. As a pharmacy manager, he always wanted to create a new drink. When preparing and selling a concentrated liquid solution for treating headaches, a clerk saw that the distilled water had run out, so he took another solution, added some syrup, and sold it to customers. This accidental act of laziness unexpectedly gave birth to a new drink.
The main ingredients of the new drink are sugar, carbonated water, caramel, phosphoric acid, as well as cocaine and caffeine extracted from medicinal plants and kola nuts. It has the effects of excitement, refreshing, refreshing and thirst-quenching Function, hence the name "Coca-Cola". In 1893, Coca-Cola was registered with the government as a refreshing beverage, and the company was established. However, due to poor management, Ben Burden only did 50 US dollars in business in a year, while the advertising fee was reduced to 46 US dollars. In the end, it ended badly and sold the Coca-Cola trademark and manufacturing and sales rights to another pharmacist, Kohler, for $25,000.
After Kohler took over, he vigorously promoted Coca-Cola as a 100% refreshing drink, a refreshing summer drink that women and children could safely drink. Since strong liquors such as brandy, whiskey, and gin were popular in the second half of the 19th century, the masses were eager for a mild drink. The timely appearance of Coca-Cola happened to cater to this need, so sales soared.
In 1900, Coca-Cola began to enter the international market. Just when Coca-Cola was doing well, Kohler was sued in court because the cocaine in the drink could cause intoxication. The U.S. Food and Drug Administration has issued regulations restricting the use of edible leaves in food and beverages except for medicinal purposes. Coca-Cola's output suddenly plummeted. In 1917, Kohler had no choice but to transfer the sales rights to others for a price of US$25 million. After the new buyer took over, the cocaine content was removed and the original trademark was retained. Coca-Cola has become a universally loved drink again. During World War II, Coca-Cola was sent to the battlefield along with guns and bullets as a military supply, and served as a pick-me-up for American soldiers. Its sales volume was as high as 5 billion bottles. After the war, Coca-Cola established an international development department based on the home equipment of 64 foreign processing plants that served the US military during the war, and established a complete overseas sales network.
Now, in order to maintain its vast market and cater to the psychology of Westerners, Coca-Cola has produced new varieties of Coca-Cola that contain no sugar, no caffeine, and no irritation, for those who want to lose weight. People who have difficulty sleeping after drinking at night are relieved of their worries. Moreover, the company never skimps on advertising expenses in major international events, so Coca-Cola has successfully become popular all over the world. By the end of 1974, it was sold in more than 130 countries around the world, with a daily sales volume of 165 million bottles. By the end of 1976, daily sales had increased to 185 million bottles. The daily sales volume has exceeded 250 million bottles, covering 155 countries around the world, becoming the best-selling global beverage.