The relative effect is very simple.

What is a good brand strategy? A good brand strategy can only be called a good brand strategy if it has achieved good or better results after launching a complete set of brand plans and produced greater economic and social effects. Since it is good, then if there is a good cause, it will be a good result. If you sow melons, you will reap melons and beans.

A general brand consists of two parts:

The first is the brand name, that is, you can The part that uses words to express the title, such as Haier, Changhong, etc. are all the names of well-known domestic brands;

The second is the brand logo, which refers to the part that cannot be expressed in words. Such as symbols, patterns, base colors and standard fonts, etc.

Brand decision-making also includes name decision-making and logo decision-making. Name decision-making mainly refers to what name a manufacturer should use and how many names it should use. There are many choices for the name. It should allow consumers to think of benefits, functions, and features from the name. It should be easy to read, recognize, and remember, and it should be unique. The most important thing is that it should not give people any bad associations. Logo decisions mainly include trademark decisions and packaging decisions.

Trademark decision-making includes the following: first, the use of trademarks, second, how many trademarks to use, and third, how to change trademarks. With the development of an enterprise, the original trademark may no longer cover the enterprise’s philosophy. Or according to the scope, it is necessary to change the trademark at this time. Packaging is the coat of the product and the face of the brand. Therefore, the quality of packaging is also an important aspect of brand decision-making. Some Western marketing experts even regard packaging as the fifth P of the marketing mix, which shows its significance in marketing.

The above are all part of my experience accumulated over the years. If there are any errors, please point them out! !