Design style and product marketing trademarks are generated and developed in the production and exchange of commodities. The germination of trademark graphics in various countries around the world can be traced back to ancient primitive drawings. After a long period of development and changes, trademark graphic design has gradually entered the era of mass communication, and trademark design has gradually become more professional. Trademark designs in various countries form their own style characteristics under their own cultural background conditions; in Germany, rigor is formed. A design style that uses highly summarized visual graphics to spread information; French trademark design is in line with fine arts, emphasizing elegance and free expression, American trademark design tends to lively free space combinations, and Japanese trademark design embodies the intuitive design of Eastern cultural traditions. The style is integrated with the European constructivist form to establish its own trademark design style. However, the development of trademark design in various countries reflects the same trend: from the iconic marks in the embryonic stage to complex painting patterns, and then to modern simple and bright geometric patterns: from concrete images to text or abstract geometry. Logo design.
An enterprise's trademark design is closely related to product development and marketing. Many foreign companies place trademark design in the strategic decision-making position of the company, comprehensively consider various factors, and make comprehensive plans; in the specific design, the text of the trademark. Comprehensive research on graphics and colors, and careful analysis of the advertising effect of the trademark.
Coordinate CI, trademark strategy and brand decision-making
Because in marketing. Trademark is an important promotional method and tool, which plays an important role in achieving corporate business goals. Therefore, an enterprise's trademark decision-making is an important part of its business decisions. Among them, Trademark Strategy (TrademarkStrategy) is the core of trademark decision-making: Trademark Marketing Strategy (TrademarkMarketingStrategy) is the means and strategy for rational use of trademarks to promote product sales.
The CI strategy system originated from the use of a management technology in corporate operations in the United States in the 1960s (Corporateldentity Systems, Lawpanel can also be translated as the unified design of corporate image or corporate image system). Once this strategy is formed. It has been used by various well-known enterprises and continuously improved, forming a set of procedural specifications.
The CI strategy system is a complete publicity strategy system. It is a complete set of strategies and measures to penetrate and expand the corporate image into various fields. The purpose is to create a personalized corporate image. And engraved this image in people's minds.
The implementation of the CI strategic system is carried out according to strict planning and planning. Business promotion activities of the company's domestic and foreign branches. All must be implemented in accordance with the plan and relevant regulations so that people can have a strong feeling of orderliness and consistency in advertising, thereby strengthening consumers' impression of the corporate image.