The explanation of the proposal should follow rational explanation and emotional promotion. It is mainly divided into three steps: plan, advantages and benefits.

1. Plan explanation:

You should pay attention to three points during the entire explanation process. The first point is to correctly convey the design ideas to the other party; the second point is to learn to judge. When telling the customer about the plan, you cannot talk about it alone, and you must always pay attention to the customer's feedback and attitude; the third point is that a plan Talking about the whole process, it is impossible to be perfect and fully recognized by the customer. Decisions can be made at any time based on the specific situation.

Proposal skills also include a person's personality traits and ability to adapt to things and communicate. To put it bluntly, the so-called personality traits are your character, and your ability to adapt to things and communication skills can be cultivated.

2. Explanation of advantages:

Customer advantages, industry Advantages, functional advantages, cost advantages, technical advantages, management team advantages, intellectual property advantages, trademark patent advantages, profit generation, national preferential policies, product packaging or image design advantages, research and development advantages, production advantages, communication and media advantages, Capital advantage, market occupancy advantage, talent structure advantage

3. Interest-related description:

Low investment, high income, fast return, low risk. Brand description: Just express the core value of the product.