What are the procedures for foreign-related trademark registration?
(1) Commodity trademarks and service trademarks
A document proving the qualification of the subject. That is, legal certification documents that can prove the legal status of the trademark applicant in the country where it belongs, such as certificates of identity and nationality.
The identity proof of foreign natural persons is ID card and passport, and the proof of habitual residence is residence permit; the identity proof of Hong Kong and Macao natural persons is passport or ID card, and the proof of habitual residence is mainland travel permit valid for more than one year; Taiwan The applicant's application document is a mainland travel permit valid for more than one year. At the same time, the identity certificate number should be marked after the applicant’s Chinese name.
Foreign enterprises shall comply with the enterprise registration documents stipulated in the enterprise registration laws of the country where they are located.
Attached are several other relevant supporting materials, including domestic trademark registration certificate, reciprocal agreement certificate, product list, etc. The attached relevant documents should also undergo notarization and authentication procedures. These notarization and certification procedures are handled according to the principle of equality. If the country where the trademark applicant belongs does not require Chinese applicants to go through the certification and notarization procedures when applying for trademark registration in that country, my country does not require them to go through the notarization and certification procedures. , and vice versa.
One original and one copy of the trademark attorney’s power of attorney. (The power of attorney shall state the content of the agency, the authority and the nationality of the principal, and go through the procedures of impartiality and certification. Notarization and certification of relevant certificates shall be handled in accordance with the principle of reciprocity.)
Original and copy of trademark registration application One copy each. One trademark registration application is limited to applying for one trademark of one type, and must be in Chinese;
Indicate in Chinese and foreign languages ??respectively according to the requirements of the application:
Applicant name, applicant address, whether it is a patent application, postal code, contact person, telephone number (including area code), fax (including area code), trademark type (general, collective, certification, three-dimensional, color, * **There are 5 types. Choose one of general, three-dimensional and color according to the characteristics of the applied trademark), trademark description, category (where the trademark is applied for), goods or services (for which the trademark is applied for), and finally? Applicant’s seal stamp (signature)? The applicant’s signature should be placed in one column. If two or more natural persons apply for the same trademark at the same time, they must sign at the same time;
Instructions:
1. The applicant’s name and address must be in both Chinese and English;
2. The applicant’s address (including Chinese and English) should be filled in in detail, in order of country (region) city (town) block and house number Number;
3. Applicants whose native language is from a non-English speaking country, in addition to having to use both Chinese and English characters, their name and address can also use their native language;
4. If the product name is (or contains) a foreign language or a transliteration, it must be translated into Chinese, and an instruction manual should be attached to explain the meaning;
5. If the form cannot be filled in, an additional list can be attached.
▲If the applicant’s name and address are filled in in English, English capital letters should be used.
▲Written confirmation of the Chinese translation of the trademark applicant’s foreign name.
▲Trademark pattern (the size of the pattern should be no larger than 10*10 cm and no smaller than 5*5 cm). If it is a trademark pattern with an unspecified color, 5 black and white ink drawings are required (of which 1 black and white ink drawing should be pasted in the pattern frame of the trademark registration application, and the remaining 4 black and white ink drawings are attached separately); if it is a specified color The trademark drawings require 5 designated color drawings and 1 black and white ink drawing (among them, 1 color drawing should be pasted in the pattern frame of the trademark registration application form, and the remaining 4 colored drawings and one Black and white ink manuscript attached).
▲If you apply for a registered trademark with a three-dimensional mark, you should submit a drawing that can determine the three-dimensional shape (at least three views that can fully illustrate the three-dimensional structure), and all the drawings should be placed on the back of the application form within the grid.
▲If you apply for registration of a trademark using a portrait or name, you must provide a letter of authorization signed by the owner of the portrait or name and notarized by a notary public. Only the authenticity of the portrait or the authenticity of the portrait must be provided. Certification materials related to the portrait right holder are invalid. If it is a virtual portrait, it should be noted in the trademark description.
▲According to Article 25 of the Trademark Law, if the trademark applicant’s country is a member of the Paris Convention and claims priority, he should submit a written statement, which must state The date when the registration application was first filed, the application number and the name of the country where the application was processed. And submit a copy of the first trademark registration application filed in another member country of the Paris Convention. The copy should be certified by the trademark management authority of that country and indicate the application date and application number. Copies do not require certification. However, other certificates required by the Trademark Office must be certified. When requesting priority, if the above-mentioned copies and relevant certificates are not complete, they can be submitted within 3 months after filing the application for trademark registration. If the above-mentioned copies and relevant certificates are not submitted or are not submitted within the time limit, it will be deemed that priority has not been claimed.
▲According to the provisions of Article 8 of the "Regulations for the Implementation of the Trademark Law", various certificates, supporting documents and evidentiary materials submitted in accordance with the provisions of the Trademark Law and these Regulations are in foreign languages ??and must be accompanied by a Chinese translation. If not , it shall be deemed that the certificate, supporting documents or evidence materials have not been submitted.
(2) Collective trademark
▲A document proving the qualification of the subject. That is, a legal document in which the trademark applicant has registered in accordance with the law and has legal personality, and the names and addresses of the members of the collective organization should be stated in detail in the certification document;
If a geographical indication is applied for registration as a collective trademark, The professional technical personnel, professional testing equipment, etc. that it possesses or that the institution it entrusts has shall be described in detail in the subject qualification certification document to show that it has the ability to supervise the use of the specific quality of the geographical indication commodities;
Groups, associations or other organizations that apply to register a geographical indication as a collective trademark shall be composed of members from the region indicated by the geographical indication.
▲If applying for registration of a geographical indication as a collective trademark, the applicant shall provide proof that the geographical indication is legally protected in its name in its country of origin.
▲A number of other relevant supporting documents are attached, such as certificates of identity and nationality, domestic trademark registration certificates, reciprocal agreement certificates, product lists, etc. The attached relevant documents should also undergo notarization and authentication procedures. These notarization and certification procedures are handled according to the principle of equality. If the country where the trademark applicant belongs does not require Chinese applicants to go through the certification and notarization procedures when applying for trademark registration in that country, my country does not require them to go through the notarization and certification procedures. , and vice versa.
▲One original and one copy of the trademark attorney’s power of attorney. (The power of attorney should state the content of the agency, authority and the nationality of the principal, and go through the procedures for impartiality and authentication. Notarization and authentication of relevant certificates shall be handled in accordance with the principle of reciprocity.)
▲Original application form for trademark registration One copy of each. An application for trademark registration is limited to applying for one trademark of one type, and must be in Chinese;
Indicate in Chinese and foreign languages ??respectively according to the requirements of the application:
Applicant name, applicant address, whether it is a patent application, postal code, contact person, telephone number (including area code), fax (including area code), trademark type (general, collective, certification, three-dimensional, color, ***There are 5 types. Choose one of general, three-dimensional and color according to the characteristics of the applied trademark), trademark description, category (where the trademark is applied for), goods or services (for which the trademark is applied for), and finally the ?The applicant’s stamp (signature)? The applicant’s signature should be placed in one column. If two or more natural persons apply for the same trademark at the same time, they must all sign at the same time;
Note:
1. The applicant’s name and address must be in both Chinese and English;
2. The applicant’s address (including Chinese and English) should be filled in in detail, in order of country (region) city (town) block and House number;
3. For applicants whose native language is from a country other than English, in addition to having to use both Chinese and English characters, the applicant’s name and address can also use their native language;
4. The product name is (or contains) a foreign language or a transliteration, which must be translated into Chinese, and an instruction manual should be attached to explain the meaning;
5. If the form cannot be filled in, an additional list can be attached.
▲If a geographical indication is used as a collective trademark, the following content should also be stated in the application:
1. The specific quality, reputation or other characteristics of the goods marked by the geographical indication. Characteristics;
2. The relationship between the specific quality, reputation or other characteristics of the product and the natural and human factors of the area marked by the geographical indication;
3. The geographical indication The scope of the marked region;
▲If the applicant’s name and address are filled in in English, English capital letters should be used.
▲Written confirmation of the Chinese translation of the trademark applicant’s foreign name.
▲Trademark pattern (the size of the pattern should be no larger than 10*10 cm and no less than 5*5 cm). For trademark patterns with unspecified colors, 5 black and white ink drawings are required (including 1 black and white ink drawing) The draft should be pasted in the pattern frame of the trademark registration application form, and the remaining 4 black and white ink drafts are attached separately); for the trademark pattern of the specified color, 5 colored drafts of the specified color and 1 black and white ink draft are required (including 1 The color drawings should be pasted in the pattern frame of the trademark registration application, and the remaining 4 colored drawings and one black and white ink drawing are attached separately);
▲The trademark applicant shall submit the receipt to the person directly in charge A copy of the power of attorney or letter of introduction (which is used by the trademark registration applicant to prove that the identity of the direct handler is related to him or her);
▲The original ID card and a copy of the ID card of the direct handler;
▲A full text document of the management rules for the use of the collective trademark applied for. The management rules should generally include the following points:
(1) Name, address, legal representative, business scope (project), etc. of industrial and commercial groups, associations or other collective organizations;
(2) The purpose (meaning, purpose) of using the collective trademark;
(3) The meaning of the trademark (logo);
(4) The collective members who use the trademark ( Name, address, legal representative, etc.);
(5) The quality or quality standards of the goods or services provided using the collective trademark;
(6) The use of the collective trademark Conditions, procedures, and procedures;
(7) Rights and obligations for using the collective trademark;
(8) Liabilities for members who violate its usage management rules;
(9) The amount and purpose of management fees;
(10) The rights and obligations of the registrant and the inspection and supervision system for goods using the collective trademark.
▲According to Article 25 of the "Trademark Law", if the trademark applicant's country is a member of the "Paris Convention" and claims priority, he should submit a written statement, which must state The date when the registration application was first filed, the application number and the name of the country where the application was processed. And submit a copy of the first trademark registration application filed in another member country of the Paris Convention. The copy should be certified by the trademark management authority of that country and indicate the application date and application number. Copies do not require certification. However, other certificates required by the Trademark Office must be certified. When requesting priority, if the above-mentioned copies and relevant certificates are not complete, they can be submitted within 3 months after filing the application for trademark registration. If the above-mentioned copies and relevant certificates are not submitted or are not submitted within the time limit, it will be deemed that priority has not been claimed.
▲According to the provisions of Article 8 of the "Regulations for the Implementation of the Trademark Law", various certificates, supporting documents and evidentiary materials submitted in accordance with the provisions of the Trademark Law and these Regulations are in foreign languages ??and must be accompanied by a Chinese translation. If not , it shall be deemed that the certificate, supporting documents or evidence materials have not been submitted. 3. Certification of trademark
▲A document proving the qualification of the subject. That is, the trademark applicant has registered a legal document in accordance with the law and has legal person status, and should provide a certificate issued by its main administrative department (or according to the actual situation and practice of the country where it is located) stating that the applicant has supervision over certain goods or services. Documents proving the ability to prove the quality of specific goods, such as industrial or commercial register documents or association registration documents, etc.
▲If applying for registration with a geographical indication as a certification mark, the applicant shall provide proof that the geographical indication is legally protected in its name in its country of origin.
▲A number of other relevant supporting documents are attached, such as certificates of identity and nationality, domestic trademark registration certificates, reciprocal agreement certificates, product lists, etc. The attached relevant documents should also undergo notarization and authentication procedures.
These notarization and certification procedures are handled according to the principle of equality. If the country where the trademark applicant belongs does not require Chinese applicants to go through the certification and notarization procedures when applying for trademark registration in that country, my country does not require them to go through the notarization and certification procedures. , and vice versa.
▲One original and one copy of the trademark attorney’s power of attorney. (The power of attorney shall state the content of the agency, the authority and the nationality of the principal, and go through the procedures for impartiality and authentication. Notarization and authentication of relevant certificates shall be handled in accordance with the principle of reciprocity.)
▲Original application form for trademark registration One copy of each. One trademark registration application is limited to applying for one trademark of one class, and must be in Chinese;
Indicate in Chinese and foreign languages ??respectively according to the requirements of the application:
Applicant name, applicant address, whether it is a patent application, postal code, contact person, telephone number (including area code), fax (including area code), trademark type (general, collective, certification, three-dimensional, color, ***There are 5 types. Choose one of general, three-dimensional and color according to the characteristics of the applied trademark), trademark description, category (where the applied trademark is located), goods or services (for which the trademark is applied for), and finally must be in ?The applicant’s stamp (signature)? The applicant’s signature should be placed in one column. If two or more natural persons apply for the same trademark at the same time, they must all sign at the same time;
Instructions:
1. The applicant’s name and address must be in both Chinese and English;
2. The applicant’s address (including Chinese and English) should be filled in in detail, in order of country (region) city (town) block and House number;
3. For applicants whose native language is from a country other than English, in addition to having to use both Chinese and English characters, the applicant’s name and address can also use their native language;
4. The product name is (or contains) a foreign language or a transliteration, which must be translated into Chinese, and an instruction manual should be attached to explain the meaning;
5. If the form cannot be filled in, an additional list can be attached.
▲If a geographical indication is registered as a certification mark, the following content should also be stated in the application:
(1) The specific quality and reputation of the goods marked by the geographical indication or other characteristics;
(2) The relationship between the specific quality, reputation or other characteristics of the commodity and the natural and human factors of the area marked by the geographical indication;
(3 ) the scope of the area marked by the geographical indication.
▲If the applicant’s name and address are filled in in English, English capital letters should be used.
▲Written confirmation of the Chinese translation of the trademark applicant’s foreign name.
▲Trademark pattern (the size of the pattern should be no larger than 10*10 cm and no smaller than 5*5 cm). For trademark drawings with unspecified colors, 5 black and white ink drawings are required (of which, 1 black and white ink drawing should be pasted in the drawing frame of the trademark registration application, and the remaining 4 black and white ink drawings are attached separately); for trademark drawings with specified colors, 5 color drawings and 1 black and white ink drawing of the specified color are required (among them, 1 color coloring drawing should be pasted in the pattern box in the trademark registration application form, and the remaining 4 coloring drawings and one black and white ink drawing should be separately attached).
▲A full text document of the management rules for the use of the certification mark applied for. The management rules should generally include the following points:
(1) The name, address, legal representative, business scope, etc. of the social organization with the ability to detect and supervise;
(2) Use The purpose (meaning, purpose) of the certification mark;
(3) The meaning of the trademark (logo);
(4) The specific quality and characteristics of the goods or services certified by the certification mark ;
(5) Conditions, procedures, and procedures for using the trademark;
(6) Rights and obligations for using the certification trademark;
(7) The user's liability for violating the usage management rules;
(8) The rights and obligations of the registrant and the inspection and supervision system for products using the certification mark.
When a foreigner or foreign enterprise applies to register a geographical indication as a collective trademark or certification mark, the applicant shall provide proof that the geographical indication is protected by law in its name in its country of origin.
▲According to Article 25 of the "Trademark Law", if the trademark applicant's country is a member of the "Paris Convention" and claims priority, he should submit a written statement, which must state The date when the registration application was first filed, the application number and the name of the country where the application was processed.
And submit a copy of the first trademark registration application filed in another member country of the Paris Convention. The copy should be certified by the trademark management authority of that country and indicate the application date and application number. Copies do not require certification. However, other certificates required by the Trademark Office must be certified. When requesting priority, if the above-mentioned copies and relevant certificates are not complete, they can be submitted within 3 months after filing the application for trademark registration. If the above-mentioned copies and relevant certificates are not submitted or are not submitted within the time limit, it will be deemed that priority has not been claimed.
▲According to the provisions of Article 8 of the "Regulations for the Implementation of the Trademark Law", various certificates, supporting documents and evidentiary materials submitted in accordance with the provisions of the Trademark Law and these Regulations are in foreign languages ??and must be accompanied by a Chinese translation. If not , it shall be deemed that the certificate, supporting documents or evidence materials have not been submitted.
"Requirements and Precautions for Filling in Application Forms for Trademark Registration by Foreign Applicants"
1. The application form for trademark registration shall be in the form designated by the Trademark Office of the State Administration for Industry and Commerce.
Attachment: "Application for Trademark Registration" (applicable to commodity trademarks, service marks, collective trademarks, certification marks) the latest format
"Application for Trademark Registration" (front) ( Foreign applicants)
"Application for Trademark Registration" (reverse side)
"Application for Trademark Registration" (attached pages)
2. Application for trademark registration, etc. Relevant documents should be in Chinese, with standard simplified Chinese characters. It must be filled out using a typewriter/printer and in the printing format specified by the State Administration for Industry and Commerce Trademark. Any application that has not been printed or is not clearly printed or has illegible handwriting, has been altered and is difficult to identify or is easily misidentified will be returned by the Trademark Office and will not be accepted.
3. The applicant’s name should be exactly the same as the name on the legal certification documents of the country where he/she belongs (such as certificate of identity and nationality), and cannot be changed arbitrarily;
Two If two or more applicants apply to register the same trademark at the same time, the name and address of the representative should be filled in in the name and address columns of the applicant (if there is no designated representative, the first person listed in order in the application shall be the representative). Representative), other *** and other applicants should fill in their names in the additional pages of the application form (addresses are not required).
4. The applicant’s name and address must be in both Chinese and English. If the applicant’s name and address are filled in in English, English capital letters should be used. For applicants whose native language is non-English speaking, the applicant’s name must be written in English. In addition to having to use both Chinese and English characters, the address can also use its own language. The order in which the applicant's address (including Chinese and English) should be filled in in detail is: country (region) city (town) block and house number.
5. For foreign applicants who have registered trademarks in China multiple times, the applicant’s translated name should be consistent. If the name of the owner of the original registered trademark is inconsistent with the currently confirmed translation, a trademark registration application should be filed. The bureau applies for name change procedures. Applicants who are natural persons must fill in their ID number after their name, otherwise they will not be accepted.
6. Trademark registration applications and other documents must be in Chinese, and foreign language documents must be accompanied by a Chinese translation. If not, it will be deemed that the certificate, supporting documents or evidence materials have not been submitted.
7. If you entrust a trademark agency organization to apply as an agent, you should fill in the name of the agency organization and stamp it with the seal of the agency organization and the signature of the agent. The entrusted trademark agency must hold a "Trademark Agent Practice Certificate" recognized by the Trademark Office of the State Administration for Industry and Commerce, otherwise the trademark will not be accepted. If you apply directly without entrusting an agent, you do not need to fill in the agency column.
8. The type of trademark applied for should be checked in the box according to the characteristics of the trademark applied for. "General, collective, and certification" items are single choices, and "three-dimensional and color" items are multiple choices. That is:
When applying for a commodity trademark or service mark, choose the general option, apply for a collective trademark or choose the collective option, and apply for a certification mark to choose the certification option;
If any of the above-mentioned (goods, services, collectives, certifications) application trademarks use three-dimensional marks as trademark components and their combinations, please check the "three-dimensional" option again;
The above-mentioned (goods, services, If the applied trademark (collective, certification) contains color combinations as trademark components and combinations, in addition to the one selected in the first three items and the "three-dimensional" option, the "color" option should be checked again. 9. Trademark description refers to the applicant’s concise explanation of the combination, meaning, and origin of his trademark, as well as his declaration of giving up the exclusive right to a certain part of the trademark design, etc.
If there is no need to explain, you can leave it blank. However, the following situations should be filled in according to regulations.
If the product name is (or contains) a foreign language or a transliteration, it must be translated into Chinese and attached with instructions. It should indicate which language it is and the corresponding meaning. Otherwise , the Trademark Office may interpret it according to similar Chinese or English meanings, or interpret it as having no meaning during examination.
Special fonts should be described in words, otherwise, they may be classified or listed as graphics during review;
If the applied trademark is of a specified color (color pattern) , you must indicate "specified color". If not specified, the trademark registration application will be processed in black and white color patterns;
For applications for three-dimensional trademarks, a pattern that can determine the three-dimensional shape should be submitted (attachment) and detailed description;
For applications for color combination trademarks, a text description should be submitted, preferably indicating the number of the designated color. If the color number cannot be specified, the actual color used in the trademark drawing at the time of application shall prevail.
10. To fill in the category, the application should be filled in according to the "Classification Table of Similar Goods and Services" (2002 Edition) formulated by the State Administration for Industry and Commerce for Trademarks. If the same applicant uses the same trademark on different categories of goods/services, they should file separate applications, that is, the principle of one type of goods/services, one trademark, and one application shall be implemented.
11. The goods and services should be filled in in accordance with the standardized product names or service items in the "Classification Table of Similar Goods and Services" (2002 Edition) formulated by the State Administration for Industry and Commerce. If the applied for product name or service item is not a standard name in the "Classification Table of Similar Goods and Services", but is a standard name in the industry, industry standards or product instructions should be attached; if the applied product name has not been included in the "Classification List of Similar Goods and Services", Products listed in the "Commodity and Service Classification Table" that are new types and rare products can be accompanied by instructions that specifically describe the nature, materials, and functions of the product. Similar group names of similar goods and services in the "Classification Table of Similar Goods and Services" shall not be used to fill in the product names or service items.
In the goods/services column, the number of goods/services reported is generally within 10 (it can also exceed 10, but an additional registration fee of 100 yuan will be charged for each more than 10). The goods or services are divided into two columns. If the form cannot be filled in, an additional page should be added, and the number of attached pages should be indicated in the "Attachment Page" column. At the same time, a deadline stamp should be stamped at the end of the product/service item to indicate "End Page". ? words.
Some goods/services that have been accepted in previous applications cannot be used as the basis for future applications due to factors such as changes in classification tables and human errors.
12. The trademark applicant should paste the applied trademark pattern in the "Trademark Pattern" column of the trademark registration application form (back). The direction of the paste is the designated direction. The trademark pattern should be made of smooth and durable paper or photos that are easy to paste. Hard, plastic or other materials that cannot be pasted should not be used as trademark patterns. The length and width of the trademark pattern shall not be greater than 10 cm and shall not be less than 5 cm. The trademark pattern shall not bear the words "registered trademark", "brand" or "R", "note" and other marks, nor shall it bear the trademark name, specifications, company name, quality mark and other words and graphics that have nothing to do with the trademark.
12. Trademark applicants and trademark agents are not allowed to change the format and content of the trademark application form at will. What should you pay attention to when registering a foreign-related trademark?
1. The applicant must have certain subject qualifications. The applicant should have a real and effective industrial and commercial business office in my country; if not, he should have a residence in my country; if he does not have a residence, the applicant should have Chinese nationality. Nationals of non-Madrid Union member states who have joint ventures or wholly-owned enterprises in my country can apply for international trademark registration through the Trademark Office. In addition, legal persons or natural persons in Taiwan Province can apply for international trademark registration through the Trademark Office.
2. The trademark applying for international trademark registration must have started certain trademark registration application procedures in my country. If the country designated by the applicant for protection is a member of the Madrid Protocol, the trademark applied for international trademark registration must have been registered in our country; if the country designated by the applicant for protection is a member of the Madrid Protocol, the trademark applied for international trademark registration It can be a trademark that has applied for registration in my country, or it can be a trademark that has been registered or applied for registration.
3. The application for international trademark registration should be consistent with the content of the national basic registration or basic application.
The name of the applicant for international trademark registration should be exactly the same as the name of the domestic applicant or registrant; the trademark should be exactly the same as the domestically registered trademark; the goods and services reported should be the same as the goods and services registered domestically or no more than those registered in the domestic application. or the scope of registered goods and services. If the domestic application or registration is for the same trademark in different goods or service categories, when applying for international trademark registration, you can submit an international trademark registration application and fill in the international trademark registration application in the order of categories of goods or services reported domestically. on the trademark registration application form.
4. Those who meet certain conditions can claim priority. When the applicant applies for international trademark registration, if the time interval between the application for international trademark registration and the domestic application for trademark registration is not more than six months, the applicant can claim priority when applying for international trademark registration, but must provide the domestic "Notice of Acceptance" a copy.
5. Applications for international trademark registration that are not accepted
Any application that does not comply with Article 6-1 of the "Madrid Agreement on the International Registration of Trademarks and its Protocol *** Implementing Rules" 2, 3 or any one of them, the Trademark Office will not accept the application for international trademark registration of the trademark.
6. After the validity period of international trademark registration expires, if you want to continue to use it, you should renew the registration. Misunderstandings in handling foreign-related trademark registrations
(1) Use the abbreviation of the first letters of each word in the company’s English name or a too simple combination of English letters as the company’s trademark.
Usually abbreviated trademarks are usually a combination of about 3 letters and have no meaning as a whole. Although most countries in the world allow the registration application of this kind of trademark, because this kind of trademark is difficult to call as a whole, it is difficult for consumers to have a deep impression on it, and it is easy to be confused with other prior trademarks containing these letters. Conflicts of rights may lead to trademark rejection or opposition from prior rights holders. In addition, some countries do not accept the registration of trademarks composed of simple letters. For example, Russia does not accept the registration of trademarks with 3 or less letters, unless the letters in the trademark have a special design and are quite distinctive.
Therefore, the author believes that a good English trademark should contain at least 3 or more English letters and be callable and easy to use. If it is an English trademark consisting of less than 3 letters, the author recommends that necessary graphic elements or other elements should be added to enhance its distinctiveness.
(2) Apply for registration of pure Chinese trademarks
Some people believe that registering and applying for pure Chinese trademarks in overseas markets is to make the domestic market run on the same track as the international market. The author believes that the above views are understandable. However, such ideas must be based on the psychological feelings of overseas consumers, and companies must choose carefully.
In general, Chinese is just a graphic symbol in the eyes of most foreigners. When many companies apply for foreign-related trademark registration, they simply and bluntly apply for domestically registered purely Chinese trademarks abroad, regardless of whether local consumers know Chinese. This not only makes it difficult for foreign consumers to accept, but also is not conducive to the rapid development and development of enterprises. Occupy foreign markets. At the same time, some countries do not accept the registration of purely Chinese trademarks, such as Vietnam and Armenia. In agency practice, these two countries have made it clear that they do not accept the registration of purely Chinese trademarks. In addition, pure Chinese trademarks are available in one page