The logo of Hyundai Motor Company is an oblique letter H inside an oval. The meaning of this logo is:
1. The oval represents the earth, which means that Hyundai Motor uses the whole world as its stage to carry out its activities. Global business management of enterprises.
2. The oblique letter H is the first letter of Hyundai Motor Company’s English name HYUNDAI. It is also a visual artistic expression of two people shaking hands, representing the mutual trust and support between Hyundai Motor Company and its customers!
3. The oval represents both the car steering wheel and the earth. The combination of the two means that modern cars are all over the world. "Drive your way" in Chinese means: drive your way. This slogan reflects Hyundai Motor's will to meet customer needs through continuous innovation, and its will to go all out to allow customers and Hyundai Motor to pursue a confident and beautiful future together.
4. The color sign is the so-called credibility of HMC. Other colors also used for the Hyunday logo include HMC Gold, HMC Silver, HMC Dark Gray and HMC Light Grey.
Beijing Hyundai Motor Co., Ltd. was established on October 18, 2002. It was jointly funded by Beijing Automotive Investment Co., Ltd. and Hyundai Automobile Co., Ltd. of South Korea. It has a registered capital of US$2.036 billion. Both China and South Korea Each holds 50%, and the joint venture period is 30 years. Beijing Hyundai is located at the Beijing Automotive Production Base in Shunyi District, Beijing. It has three vehicle production plants, three engine production plants, and a technology center, with an annual vehicle production capacity of 1.05 million units. Under the guidance of the national strategies of "Coordinated Development of Beijing, Tianjin and Hebei" and "Development of the Yangtze River Economic Belt", in 2015, Beijing Hyundai started the construction of the Hebei Cangzhou factory and the Chongqing factory.
Beijing Hyundai takes "technology, automation and intelligence" as its production concept, integrates "flexible production, refined operations, and humanized management" and relies on advanced intelligent equipment to reduce as much as possible The manufacturing process with human participation achieves high automation rate of production and transportation. In addition, Beijing Hyundai has also adopted the world's leading environmentally friendly water-soluble spraying technology and a multi-model mixed flexible production line to ensure the quality of automobile manufacturing in all aspects.
Beijing Modern Technology Center was established in July 2006, with a total investment of 458 million yuan. The completed technical center will strengthen work on the introduction of new models, product improvement, and localized research and development for the Chinese market, and gradually establish a complete quality operation process to provide a strong guarantee for Beijing Hyundai's quality improvement. At the 2011 Guangzhou Auto Show, Beijing Hyundai officially released its independently developed "Shou Wang" new energy pure electric vehicle. In 2012, the "Shouwang" electric vehicle was put into production and operated as a demonstration taxi in Pinggu District, Beijing. The birth of "Shouwang" marks a new milestone in Beijing Hyundai's independent career.
After thirteen years of development, Beijing Hyundai now has 14 models including the ninth-generation Sonata, all-new Tucson, Mingtu, ix25, Langdong, and Reina, covering A0-class, A-class, B-class, In mainstream market segments such as SUVs, the cumulative production and sales have exceeded 7 million units, sales revenue has exceeded 726.2 billion yuan, cumulative taxes have exceeded 95.5 billion yuan, and approximately 200,000 people have been employed. It has become the largest single manufacturing company in Beijing, serving as BAIC Motor The development of industry and Beijing's overall economy has played a driving role and has become the highlight of economic growth in Beijing and the country. Starting from 2016, all new models launched by Beijing Hyundai will be equipped with the Internet of Vehicles service functions of BlueLink, CarLife, and CarPlay terminal devices to achieve seamless connection between car owners and the Internet, and provide consumers with more entertainment and diversification , new high-end choices.
While Beijing Hyundai continues to expand its product lineup and upgrade and innovate vehicle models, it always adheres to the concept of quality management and fully implements the quality concept into all aspects of design, procurement, production, sales, and after-sales. In the "2015 China New Car Quality Study (IQS)" report released by the world-renowned company J.D. Power, Beijing Hyundai ranked first among general brands with a good score of 75 points (the mainstream market average score is 108). At the same time, it ranked first among general brands in the "2015 Won the first place among general joint venture brands in the China Vehicle Reliability Study (VDS) in 2018.
Beijing Hyundai’s sales and after-sales service network covers the country, and it has built 850 4S stores and 130 satellite stores nationwide.
By continuing to carry out three major projects: VOC (Voice of the Customer), CRM (Customer Relationship) and Satisfaction, we will continue to improve the car buying environment, improve service quality, and provide consumers with the best quality services. In the 2015 China Automobile Sales Satisfaction (SSI) and China Automobile After-sales Satisfaction (CSI) survey reports released by J.D.POWER, Beijing Hyundai ranked first and second in the industry with scores of 812 and 794 points respectively.