The half-r is the clothing of Raf Simons brand. According to relevant public information inquiries, r is a well-known clothing brand. Its full name is RafSimons, and its Chinese name is Raf Simons. Raf Simons’ design is deeply influenced by European music, and integrates industrial, geometric design and other elements to reflect social phenomena and young people’s ideological attitudes. . The brand was founded in Antwerp in 1995. The minimalist clothing design he advocates is loved by many people in the fashion industry. The men's clothing series he designed has attracted attention for its avant-garde and avant-garde design style. The design is influenced by European music. Influenced by industrial and geometric design elements, it reflects social phenomena and the ideological attitudes of teenagers.