Ruili Municipal People's Government

Panorama of Ruili City

1. The development history of Ruili jewelry industry

Ruili is an ancient, magical and beautiful place The land is fertile, the border trade ports are harmonious and prosperous, the ethnic customs are colorful, the ecological environment is green and pleasant, and the jewelry and jade are dazzling. Ruili's location adjacent to Myanmar, a country with major jewelry and jade resources, determines its natural advantages in developing the jewelry industry. Following the historical context, Ruili's jewelry trade has a long history. Jiexiang (meaning "Gem Street" in Dai language), located in Ruiliba District, has historically been a place for jewelry production and trading. In the early 1990s, Ruili built the country's first relatively standardized jewelry market, which greatly promoted the development of Yunnan's jewelry industry. At the beginning of the reform and opening up, 90% of the annual demand for raw materials in my country's jadeite market came from Ruili, thus winning the reputation of "jade comes from Yunnan, jade comes from Ruili".

Over the years, Ruili has worked hard to build three major brands: "There is a beautiful place", "Oriental Jewelry City" and "Port Pearl". Among these three major brands, "Oriental Jewelry City" is the most popular. Advantageous brand image. In recent years, under the great attention of the state and city party committees and governments, and through the painstaking efforts of the majority of jewelry industry people, the jewelry industry has become Ruili's most distinctive and advantageous industry with development potential. "Oriental Jewelry City-Ruili" has become a leading industry at home and abroad. Enjoy a high reputation. It can be said that the jewelry industry is a strong "booster" for Ruili's economic and social development.

Tiangong Gold Award-winning work "Youth"

2. Development status of Ruili jewelry industry

Ruili City, as the "Oriental Jewelry City" and "Chinese Jewelry City" "Jade and Jewelry Characteristics Industrial Base", the Municipal Party Committee and Municipal Government attach great importance to it and support the jewelry and jade industry as a key industry. After years of cultivation and creation, Ruili's jewelry and jade industry has formed a relatively complete industrial chain of trade, processing, and sales. It has shown outstanding performance in promoting economic and social development, revitalizing border areas and enriching people, promoting labor employment, tourism, sightseeing and shopping, and expanding external influence. Unique advantages. The “conception” of Ruili’s key development and opening-up pilot zone along the border is planned to build Ruili into the “three major platforms” of the most cutting-edge economic cooperation platform, financial information service platform, and cultural exchange platform. Among them, the focus and highlight of the "Cultural Exchange Platform" is the jewelry cultural industry.

Today Ruili has become one of the four largest jewelry distribution centers in the country. "China's characteristic industrial base for jewelry, jade and jewelry", "Wonderful Ruili, the City of Prosperity", "The Source of China's Jadeite", "Counties and Cities with Characteristics of Cultural Industry Development in Yunnan Province", "Fake-Free Demonstration Street with Hundreds of Cities and Tens of Thousands of Stores in Yunnan Province" It is people’s praise and summary of Ruili’s jewelry cultural industry. The Ruili Municipal Party Committee and Municipal Government have made good use of the unique jewelry resources to cultivate the industrial market, do a good job in honest management, build well-known brands, increase publicity, organize festivals, and use key projects to accelerate the development of Ruili's jewelry cultural industry.

Jewelry Culture Festival "Jewelry Princess Beauty Contest"

1. The scale of the industry continues to grow, the characteristics are obvious, and the effect is outstanding

Currently, Ruili City is engaged in jewelry and jade processing There are more than 5,000 enterprises and individual merchants engaged in wholesale and retail, transportation, and woolen materials trading, with more than 35,000 employees. Experts and industry insiders estimate that annual sales exceed 2.5 billion yuan. In recent years, Ruili's jewelry and jade industry has mainly shown the characteristics of "three more" and "five liters". "Three more": First, the jewelers are "multi-racial". Jewelers come from all over the country as well as Southeast Asian and South Asian countries such as Myanmar, Pakistan, and India. In Ruili, you can see people of different skin colors and nationalities engaged in the jewelry industry. The "Oriental Jewelry City" has become an important base for the international jewelry industry. Second, there are "multiple varieties" of jewelry, and the sources of raw materials are international. It has become one of the trading markets with the largest variety of jewelry and jade in the world and the widest source of sources, and a veritable "specimen library" of the world's gems and jade.

It has formed a product system focusing on jadeite, including diamonds, rubies, sapphires, tree jade and other dozens of varieties; the third is to carve "multiple types of work", "Henan work", "Shanghai work", "Guangdong work", "Fujian work" " Jade carvers from all over the country settled in Ruili. They fully explored the national culture, anti-Japanese war culture, border culture, and jewelry culture in Ruili, and created a large number of jade carving works that reflected Ruili culture, forming a unique "Ruili craftsmanship." In recent years, Ruili City has organized annual participation in the China International Jewelry Exhibition held in Beijing and the "Tiangong Award", the highest award in the Chinese jade carving industry, and has won more than 30 awards including gold, silver, and bronze awards. "Five liters": First, the number of jewelry markets has increased. Since 2009, Ruili's jewelry industry has taken advantage of the trend, and the situation is gratifying, showing a blowout development trend. More than ten new jewelry malls have been added, breaking the previous layout of "five major jewelry parks", and the new business area has exceeded 5 10,000 square meters, the proportion of local people engaged in jewelry business has increased significantly; secondly, the number of merchants participating in Myanmar public sales has increased. The Myanmar Jade Raw Material Market is the main way for the jewelry industry to purchase jade raw materials, and it is also a benchmark for the jade market. In recent years, the number of people in Ruili participating in the public sale of jade and raw materials in Naypyitaw, Myanmar has continued to increase, changing the past situation of waiting for goods to come to your doorstep or purchasing materials from other places; third, the price of jewelry and jade has soared. In recent years, the prices of both finished products and raw materials have been rising steadily, with an average increase rate of more than doubling every year; fourth, the import volume of wool materials has increased. According to reports from Ruili jade and wool merchants, the land import channel from Naypyitaw to Ruili in Myanmar is relatively smooth, and the import volume of medium and low-end jade wool has increased rapidly. The import volume of jade wool has been rising every year since 2006; fifth, the added value of the cultural industry has continued rise. The focus of Ruili City's cultural industry is the jewelry culture industry. It can be said that changes in the output value of the cultural industry are the "barometer" of the jewelry culture industry. The added value of the city's cultural industry as a proportion of GDP has continued to rise over the years. From 2006 to 2011, the added value of the city's cultural industry was 116 million yuan, 159 million yuan, 193 million yuan, 217 million yuan, 264 million yuan, and 479 million yuan respectively, accounting for 7.7%, 8.5%, 8.57%, and 8.76% of GDP respectively. %, 8.9%, 13.6%.

Exhibition of Works from the 5th Shengong Award Jade Sculpture Competition

2. Focus on infrastructure construction, attract investment and promote project implementation

Ruili has implemented "water conservation" for many years The loose policy of "fish" builds a nest to attract the phoenix and promotes the diversification of entities in the jewelry market. Businessmen from Beijing, Henan, Fujian, Guangdong, Taiwan and other places have settled in Ruili to engage in jewelry business; the market entry threshold has been lowered, foreign natural persons from Myanmar, India, Pakistan and other countries are allowed to engage in jewelry business, and they have been included in the registration management of individual industrial and commercial households, and their Provide help for children’s schooling. Driven by the policy of key development and opening-up pilot zones along the border, investment promotion has been promoted at a high level. In addition to the five major jewelry parks that have been built, such as the Jewelry Pedestrian Street and Jiegao Jade City, Jiegao Shunjue Jewelry City, Jinlong Building Jewelry City, and Delong Jewelry City have been added. There are more than ten professional jewelry markets such as the Jewelry City. The jewelry and jade industry has broken through the previous layout of the "five major jewelry parks". The fixed asset investment in the jewelry and jade industry has exceeded 1 billion yuan, and the operating area has reached 110,000 square meters; the Venus Stone and Wood Cultural City has been accelerated. , China Ruili Colored Gemstone Trading Center, Ruili International Jewelry and Jade School, Guanghe Handai Palace Heritage Park, Wanding Anti-Japanese War Expo Street and other characteristic jewelry cultural tourism projects; cultivated "Menggong Jade", "Baimei Jewelry" ”, “Meijue Jewelry”, “Everything Good Jewelry” and other well-known brands. The construction of jewelry industry projects has promoted jewelry tourism to gradually embark on the path of industrialization and large-scale development, enhanced the overall strength of the cultural industry, expanded employment, increased residents' income, and created jobs for at least 50,000 people, while also It will greatly promote and drive the coordinated development of other industries. According to incomplete statistics from travel agencies, more than 80% of tourists visiting Dehong Prefecture come for Ruili Jewelry.

3. Increase publicity and promotion efforts and hold various festival activities to promote the development of the jewelry industry

Use newspapers, radio, television, Internet and other media and large-scale festivals and exhibitions inside and outside the province, Increase publicity efforts.

In recent years, through active efforts, we have contacted the central government and the media inside and outside the province, and have been featured in CCTV's "Tianya *** This Time", "Traveling in China", "Xiao Cui Talks", "Wealth Storytelling", "Hope English", "Chinese Geography", "City One to One", "Open Sesame" and other columns have successively broadcast programs about Ruili jewelry. They have cooperated with CCTV 3's "Happy China Tour" program to record two Ruili special programs, and cooperated with Yunnan Satellite TV Hosted a large-scale New Year's Eve party "There is a Beautiful Place"; assisted in guiding Xinhua News Agency, China News Service, Sina.com, and TV stations such as Tourism TV, Hunan TV, and Zhejiang TV to conduct in-depth reports on the Ruili jewelry theme; actively engaged the Provincial Party Committee Propaganda Department With the support of the Provincial Cultural Industry Office, the State Party Committee and the State Government, the "China Ruili International Jewelry Culture Festival" was founded and successfully held for 4 times. During the jewelry festival, international jewelry catwalks, jewelry princess pageants, China-Myanmar ethnic carnival parades, and Unique cultural activities such as the "Shengong Award" Jade Carving Competition and the Jade and Wool Sale were selected by People's Daily Online as one of the 30 most influential festival brands in the 30 years of reform and opening up; we insist on holding the China-Myanmar Paukphaw Carnival and Project Naozong Song Festival, Water Splashing Festival, China-Myanmar Border Fair and other festivals create festival culture and further push Ruili’s jewelry cultural industry to the international stage; strengthen the production of cultural external propaganda products. Participated in the running of professional jewelry magazines such as "Oriental Jewelry" and "China Jade", edited and published "Wonderful Ruili City of Wealth", the 5th "China·Ruili "Magical Award" Jade Sculpture Competition Winning Works Collection" and "There is a Beautiful "Place", "Oriental Jewelry City" and other themed promotional materials. These promotional materials were presented to guests at various major festivals and activities, achieving the purpose of promoting Ruili to the outside world.

4. Seize opportunities and policies and take multiple measures to maximize development advantages

First, national policy opportunities. The comprehensive completion of the China-ASEAN Free Trade Area, the construction of Yunnan as an important bridgehead for my country's opening to the southwest, and the construction of the Ruili National Key Development and Opening Pilot Zone have provided Ruili with a golden opportunity to gather various special policies. The comprehensive completion of the China-ASEAN Free Trade Area provides a broader space for us to participate extensively in international regional economic cooperation and realize the complementarity of resources, technology, talents, and funds; Yunnan is vigorously promoting the construction of a bridgehead for my country's opening to the southwest, and Ruili will be The "edge" of opening up has become the "frontier" of the national strategy; with the implementation of the construction of the Ruili National Key Development and Opening Pilot Zone, the country will introduce a series of special supporting policies to focus on major infrastructure, key projects, characteristic industry cultivation, resources Strong support will be provided in terms of development and utilization, improvement of people's livelihood, etc.; the in-depth advancement of the national southbound strategy and the in-depth adjustment of the economic structure provide us with a major opportunity to leverage our advantages to undertake industrial transfers from developed areas in the east and central areas and accelerate the development of modern industries; Ruili City has fully entered the In the stage of accelerated industrialization and urbanization, the huge potential of latecomer advantages will provide strong endogenous driving force for the city's sustained and rapid development.

Second, transportation conditions are about to improve. With the construction of the Dali-Ruili Railway, the Long-Rui Expressway, the China-Myanmar Oil and Gas Pipeline, and the completion of the Mangshi International Airport, the traffic bottleneck problem that restricts the development of Ruili City will be effectively solved. Ruili, as the golden gate of the golden port, has great traffic The role of hubs, trade hubs and open doors has become more prominent.

The third is to further strengthen exchanges and cooperation between China and Myanmar and provide guarantee for wool imports. At the end of 2008, Myanmar allowed the export of jade through land trade after the public sale in Yangon, and the Yunnan jade wool land transportation line, which had been interrupted for many years, was reopened. In 2010, the Yangon Jade Raw Materials Fair was canceled and moved to Naypyitaw, which provided a greater advantage for jade raw materials to enter Ruili. Naypyidaw is more than 500 kilometers away from Ruili, which is 400 kilometers shorter than the distance from Yangon to Ruili. This means that the cost of land transportation will be greatly reduced and will become a key opportunity to firmly control the source of jade raw materials. This means that the Myanmar government recognizes Ruili, China's only legal land import port for jade raw materials, is the most convenient place for the import and circulation of jewelry and jade raw materials in the country. It has obvious location advantages compared with other bases.

In the process of development, we have seized the opportunity to seize the exchanges and cooperation between China and Myanmar to promote bilateral development. Since 2008, Ruili and Myanmar Muse have held "regular business talks" many times to discuss border trade between the two sides; and Myanmar** *Co-organized festivals such as the "China-Myanmar Paukphaw Carnival" and "China-Myanmar Border Exchange", which deepened the Paukphaw friendship between China and Myanmar, cleared the land route for jade and wool, and laid a raw material foundation for the development of the jewelry and jade industry.

The fourth is to focus on building integrity and promote the healthy development of the market. In order to promote the integrity construction of the jade and jewelry market, the public security, industry and commerce, quality supervision, gem and jade association and other departments have jointly established four systems: recording of illegal activities of business entities, publicity of illegal activities, key supervision, and advance compensation, to strictly investigate and deal with fake products in the jewelry market. , shoddy goods and other illegal activities that defraud consumers, strengthen the integrity supervision of jewelry business owners; if the government’s efforts have created a good external environment for market cultivation and integrity construction, then industry associations serve as spokespersons for the interests of business owners The positive interaction with the government has laid a more solid foundation for the construction and development of the entire Ruili jewelry and jade market. The Ruili Gemstone and Jade Association gives full play to industry self-discipline, promotes the construction of an honest market, does a good job in party building in the jewelry market, and establishes a party branch, with party members taking the lead in honest operations. By strengthening industry self-discipline and joining the "Dehong Jewelry and Jade Integrity Alliance", members signed the "Ruili City Jewelry Industry Self-Discipline Convention" with the association, and signed the "Integrity Management Commitment" and "No Counterfeiting and Selling" with the industrial and commercial administration department and the quality supervision department. "Fake Responsibility Letter" and "Quality Commitment Letter" have established a series of integrity mechanisms to eliminate counterfeiting and safeguard the interests of consumers. There have been no complaints about counterfeit and shoddy jewelry for many years, creating a good market atmosphere of integrity for jewelry operations.

The fifth is to increase efforts in talent cultivation. In 2004, the Ruili jade carving industry named the "Top Ten Ruili Jade Carvings", marking a crucial step taken by the government to create a jewelry cultural atmosphere, cultivate high-end talents and stimulate their creativity, and enhance the cluster competitiveness of the jewelry and jade industry. Later, Ruili International Jewelry School was gradually founded, a jade carving class was opened in a vocational high school, a senior jade carver training class was held jointly with the China Arts and Crafts Association, and an internship base was established in Ruili in cooperation with the Macau Gold Leaf Trade Union to train jewelry professionals. Talent initiatives; while training, a talent introduction project was launched, and a large number of outstanding jade carvers, represented by Wang Chaoyang and Li Zhenqing, were introduced to form "Ruili Gong". In the selection of "Tiangong Award" and "Hundred Flowers Award" Received dozens of awards. Since then, a large number of jade carvers have won the honorary titles of "Top Ten Famous Jade Carvers in Yunnan" and "Excellent Jade Carvers in Yunnan". In 2011, in order to commend professional and technical talents who have made positive contributions to Ruili's jewelry cultural industry, the municipal government awarded 147 people the 2011 Ruili gem and jade carving craft "Master of Skillful Carving", "Skillful Carver" and "Master of Seats". , "Polishing Master" and "Designer" honorary titles. At present, Ruili has more than 500 jade carvers and more than 3,000 general technicians.

Sixth, major jewelry and jade industry projects drive the overall development of the industry. The launch of major jewelry projects such as China Ruili Colored Gemstone Trading Center, which is invested by Dongfang Jinyu Co., Ltd., a listed company in my country's jewelry industry and covers an area of ??more than 300 acres, will further improve the planning layout and industrial chain of the jewelry and jade industry. , to enhance the overall level of Ruili’s jewelry and jade industry.

Jade wool public sale scene

3. Prominent problems encountered in development

Jie reported the prosperous jade wool trading scene in Yucheng market

1. Lack of large-scale supporting infrastructure

Although Ruili already has more than ten large-scale jewelry parks and markets, they are single and cannot meet the market development needs of large-scale exhibitions and transactions, and there is a lack of gatherings and exhibitions. , auction, collection, entertainment, tourism and other large-scale high-standard, high-quality and high-level jewelry business centers.

2. "Oriental Jewelry City" still lacks "fullness"

As Ruili's external promotion brand, Oriental Jewelry City has not yet gathered "beads" in Ruili, and only focuses on jade. Other products are weak and weak, failing to form a market with a variety of jewelry products.

To truly make the Oriental Jewelry City brand bigger and stronger, it needs to enrich and enrich other types of jewelry products to meet the needs of different customer sources.

3. Credit difficulties

Since jewelry and jade cannot be used as collateral for loans, merchants who do not have real estate as collateral have difficulty solving loan problems.

4. Statistical difficulties

Due to the particularity of the jewelry industry, which currently implements fixed taxation, it is impossible to calculate the actual operating conditions of the entire jewelry market such as sales and profits.

IV. Suggestions on measures to accelerate the development of the jewelry industry in the future

1. Implement large projects

Give full play to the role of project driving and investment pulling, and focus on projects to win , focus on project implementation, and continuously organize and plan, package and reserve, apply for and promote a number of major projects. A number of new jewelry industry infrastructures such as the Jewelry Expo Park, the Wool Market, and the Stone Gambling Cultural City will be built. Accelerate the pace of renovation of the old city in the Jewelry Street area, expand the jewelry market, and build it into a core park integrating wool trading, carving production, finished product sales, and cultural display. The Jiegao Jade City Wool Trading Market and other places will be gradually transformed and upgraded to enhance the Internal quality, improve external image, enhance development capabilities, and form a jewelry industry park community with unique characteristics, complementary functions, orderly competition, and coordinated development.

2. Build well-known brands

Actively introduce, cultivate and protect well-known brands, and build a good brand-building environment. Support and encourage jewelry companies and products to strive for the titles of "China's Well-known Trademarks", "Chinese Famous Brands" and "Yunnan Province Famous Trademarks". Continue to build the "China·Ruili International Jewelry Culture Festival" as an important festival event.

3. Support a group of leading enterprises in jewelry culture

Support existing enterprises with strong comprehensive strength to further become bigger and stronger, and gradually form a group of enterprises with broad market prospects, huge market potential and large scale. The leading jewelry culture enterprise with obvious benefits and leading position in the industry promotes the development of Ruili jewelry industry in the direction of marketization, branding and groupization.

4. Strengthen publicity and promotion

Strengthen publicity through television, newspapers, the Internet, mobile phones, outdoor media and other media and communication methods to increase the visibility and popularity of "Oriental Jewelry City" Attracting more buyers and investors to pay attention to Ruili, enter Ruili, and invest in the development of the jewelry industry in Ruili.

Tiangong Award-winning work "Miaoxiang Guanyin"

5. Introducing and cultivating jewelry cultural talents

Increase the introduction and cultivation of talents in short supply in the jewelry industry, Actively seek cooperation with relevant colleges and universities to open branches or training courses in Ruili, encourage and support various school-running models to participate in the training of jewelry professionals, cultivate local jewelry professionals in Ruili, improve the overall quality of employees, and establish a human resources reserve for the jewelry industry , to create a talent highland. Employees in the jewelry industry are encouraged to participate in professional qualification certification.

6. Strengthen research on jewelry culture

Strengthen theoretical research on the jewelry industry, actively expand foreign exchanges and cooperation, keep up with the development trend of the times, and improve the ability and ability to grasp and promote the development of the jewelry industry. level and build an international exchange platform for the jewelry industry. Through technological innovation and cultural creativity, we will improve the level of jewelry processing technology, continuously develop innovative products, improve product quality and cultural connotation, and create a unique cultural brand.

7. Improve the service system

Conscientiously implement the relevant preferential policies of the party committees and governments at all levels on the development of the jewelry industry, accelerate the development of the modern service industry, vigorously develop the high-end service industry, and speed up improvement Professional service systems such as banking, insurance, exhibitions, commerce, logistics, transportation, tourism, law, education, and training continue to improve the scale and level of the service industry, promote mutual promotion and mutual benefit between the service industry and the jewelry industry, and provide jewelry culture enterprises Provide good support services.

The achievements achieved by Yunnan Ruili’s “Chinese Jewelry and Jade Jewelry Characteristics Industrial Base” benefited from the policies of the party and the state, the Party Central Committee’s care for border minority areas, and Zhongbao The strong support of the Association benefited from the concern and attention of the Provincial Committee and Provincial Government, and the State Committee and State Government.

We are full of confidence and hope in the development of Ruili's jewelry cultural industry and will firmly seize the three major national southbound strategies: the comprehensive completion of the China-ASEAN Free Trade Area, the construction of Yunnan as an important bridgehead for my country's opening to the southwest, and the construction of the Ruili National Key Development and Opening Pilot Zone. The in-depth advancement and the golden opportunity of various special policies, as well as the key opportunity for a large amount of jade jade raw materials to enter Ruili and the tight control of the source of jade jade raw materials, will build Ruili into a public market for raw materials, jade distribution, creative design, engraving and processing , wholesale and retail, collections and auctions, expositions, talent training and cultural exchanges, a new "Oriental Jewelry City" supported by a jewelry and jade industry cluster with strong strength and market competitiveness.

The road to building a characteristic industrial base for jewelry and jade jewelry in China