Diligence and honesty are the guiding principles of our work and decision-making;
customer-oriented-customer-oriented, make unremitting efforts to create the value they care about for customers;
Pursuit of Excellence-Excellence, self-improvement, breakthrough and Excellence;
people-oriented-people-oriented, treat people kindly, we trust and respect every employee, cherish every employee's differences, and inspire and help employees to achieve higher expectations, standards and challenging goals.
The brand name of GOLDLION was designed by Mr. Ceng Xianzi, the founder of the company, personally in 197. It includes the trademark pattern and the brand name of English Goldlion Chinese Goldlion, which constitute a whole. The Chinese translation of the brand name GOLDLION means Golden Lion, which is a symbol of happiness and brings happiness to people. The lion is the king of all animals, which is shown in the clothing industry, dominating the men's world, with the style of a king, creating a famous brand in China and the world.
However, Cantonese Golden LION is homophonic with "Today's Lost". In order to avoid some customers from thinking that it is taboo, they translated the English Golden Lion into GOLD, and lion translated it into profit, and then merged it into one, and today's GOLDLION became one. The change of Chinese brand name not only loses the kingliness of the original golden lion, but also contains the good omen of jinli surging. Brand name is loud, elegant and popular in Xian Yi, and it is very popular.
Goldlion's trademark pattern is made up of the abbreviation GL, and its connotation is still the golden lion. Its visual image reminds people that G is the earth, L is the golden lion, and there is a golden lion on the earth-awakening the East, which indicates that the products of Goldlion enterprises have infinite broad prospects. The standard English characters are written with a brush, which is unique and floats among the undulating strokes, depicting the winding Silk Road and flashing the charm of the oriental nation. The understanding of cultural business is to win the recognition and affinity of consumers and the public for Goldlion brand-name products and enterprises through the cultural power of brands, so as to achieve the effect of promoting products, enhancing the image of enterprises and strengthening the status of brands. In Goldlion's business strategy view, I list price reduction promotion as the next policy, advertising promotion as the middle policy, and cultural, image and emotional business as the best policy. Why? There is bound to be an injury between dealers, producers and consumers, which is a last resort; Advertising can bring sales promotion effect, but advertising is also very academic, and advertising is not done well. Ordinary advertisements that sell melons can only win short-term consumer buying behavior. Cultural business, on the other hand, can win consumers in the long run and conquer consumers from the aspects of internal emotional advertising and consumption concepts. It should be said that this is the goal that every business pursues diligently, but it is not the realm that everyone can achieve.
Cultural business is a deep, high-level and intelligent competition in the market competition. As we know, the jeans in the western part of China sell well all over the world and appear in our clothing market in large quantities. When they are popular among our youth for a long time, we feel not only the impact from the clothing industry, but more importantly, the impact from a heroic and clear Western culture. Similarly, when we found that McDonald's fast food restaurants suddenly increased around us and were accepted by more and more fast-paced modern people, we experienced that this was the infiltration and extension of western culture.
the clothing industry is a very special industry. Clothing and costumes are the culture that expresses the clothes in human life. Therefore, in its own way of doing business and brand strategy, Goldlion attaches great importance to cultural taste. Goldlion exports not only products to consumers, but also a culture, an idea and a trend. The cultural power of Goldlion brand runs through the operator's business philosophy, product design and packaging, emotional advertising words, and the cultural atmosphere in promotional activities.
it should be said that the cultural foundation of Goldlion brand has been deeply imprinted with the excellent cultural tradition of the Chinese nation from the business philosophy of "diligence and honesty" adhered to by its founder, Mr. Zeng Xianyang. Diligence can make up for the shortcomings, frugality can keep the industry, and honesty and credibility are the fundamental reasons for winning the trust of consumers for a long time, enabling Goldlion to obtain sustainable management and create a famous brand foundation.
the business philosophy of "honesty" and "faithfulness" of Goldlion is mainly responsible for carrying out Mr. Ceng Xianzi's business ethics of "not doing deceptive business" for many years. It is embodied in the quality of products and the pursuit of quality, perfection and meticulousness. Always give consumers confidence that buying Goldlion means enjoying superior and exquisite products. Goldlion's advertising words have to go through a lot of tests. From different aspects, different products and different seasons, these hard-working advertising words create an excellent, passionate, warm, free and easy and perfect man world for you. Goldlion's advertising words must be cultural, visual and emotional. From the time when Goldlion launched the first advertising word before Father's Day more than 2 years ago, to today in the 199s, all the words are extremely concise, with deep cultural connotations.
"Goldlion, a man's world". This is just a key word for overall planning, which is not only an interpretation of the brand image of Goldlion, but also a microcosm of its corporate image. Around this theme, Goldlion launched different product series in different periods, and deduced hundreds of advertising golden sentences.
Goldlion tie advertisement: There are hundreds of designers in Europe, and thousands of ties are designed for Goldlion every year, with fresh and refined styles. Leading the tie trend, who else? Goldlion tie, a man's world full of power.
Goldlion shirt advertisement: You can not only bring a Goldlion tie to work every day, but also match it with a Goldlion shirt, which is elegant in style, straight and comfortable, and brings you envious eyes.
jinlilai-adding elegance to men.
Goldlion T-shirt advertisement: The 96-year-old model of Goldlion T-shirt is lively and relaxed, with fashionable taste, which matches every energetic man. Goldlion, the world of men.
Goldlion suit advertisement: Goldlion suit, bold and clean. Goldlion, the world of men.
Goldlion leather advertisement: Fine and noble leather and exquisite design will make you fondle admiringly and make your men's world more perfect. Goldlion, the world of men.
Goldlion leather shoes advertisement: It is a famous brand, with extraordinary talents, and it is proud to go forward with its ideals. Goldlion, a proud world.
Goldlion's popular tie advertisement:
Twill-representing brave decision;
broken flowers-represent thoughtfulness and warmth;
garden point-represents love and care;
grid-stands for heat. Has been generous;
velvet-represents warmth and protection
Goldlion, a man's world.
In short, Goldlion represents something beautiful, warm, desirable and enviable. How can consumers not give them favor? Educated, once disputed the advertising words of Goldlion; And more children recite and sing children's songs ... It is through such culturally rich advertising words that Goldlion communicates with consumers emotionally and conceptually. From this, we have a "man's world" and of course a part of a "woman's world". Because men are surrounded by women. It is a woman's wish to buy brand-name clothes for men, and it is also a woman's pursuit to match the brand-name consumption of men. The product series produced, operated and franchised by the company involves four categories: men's clothing, underwear, leather shoes (licensed) and leather goods (licensed). Every product is made by a famous European teacher. The material and design are matched, the fashion and taste are combined, and the exquisite craftsmanship shows the extraordinary tolerance of men. The consumer group of Goldlion products is positioned as a young, enterprising, energetic, determined, wise and individualistic new white-collar class, and it is a brand-new way to create an elegant world of men.
"Goldlion" has become a symbol of confidence for men with taste. "Goldlion" clothing series includes shirts, T-shirts, suits, trousers, casual pants, jackets, cotton jackets, sweaters and clothing
(including ties, leather goods, tie clips, gift boxes, etc.).
"Goldlion" golf series sports and leisure series, including shirts, T-shirts, casual pants, jackets, sweaters and so on.
"Goldlion" underwear series home clothes and underwear series, including underwear for men and women, underwear, home clothes, pajamas, bathrobes, etc.
"Goldlion" leather series (franchise) includes men's and women's leather shoes and leather bags (franchise).