Legal analysis: trade marks and service marks. This is divided according to the different users of trademarks. Commodity trademarks are signs indicating the source of goods, while service trademarks are signs that service providers indicate their services and distinguish them from others. Collective trademark, certification trademark. This division is made according to the different purposes of trademark use, and it was only included when the trademark law was revised for the second time. Plane trademark, three-dimensional trademark. This is a division made according to the different forms of trademark formation. Ordinary trademarks and well-known trademarks. This is divided according to the popularity of trademarks.

Legal basis: Trademark Law of the People's Republic of China

Article 3 Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service trademarks, collective trademarks and certification trademarks; Trademark registrants enjoy the exclusive right to use trademarks and are protected by law. The term "collective trademark" as mentioned in this Law refers to a sign registered in the name of a group, association or other organization for members of the organization to use in commercial activities, so as to show the membership of users in the organization. The term "certification trademark" as mentioned in this Law refers to a mark controlled by an organization that has the ability to supervise a commodity or service and used by units or individuals outside the organization to prove the origin, raw materials, manufacturing methods, quality or other specific qualities of the commodity or service. Special matters concerning the registration and management of collective trademarks and certification trademarks shall be stipulated by the administrative department for industry and commerce of the State Council.

article 59 the exclusive right to use a registered trademark has no right to prohibit others from properly using the generic name, figure and model of the commodity contained in the registered trademark, or directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the commodity, or the place names contained therein. The exclusive right holder of a registered trademark of a three-dimensional mark has no right to prohibit others from properly using the shape of the commodity itself, the shape of the commodity needed to obtain technical effects or the shape that makes the commodity have substantial value. Before the trademark registrant applies for trademark registration, if someone else has used a trademark that is the same as or similar to the registered trademark and has certain influence before the trademark registrant on the same kind of goods or similar goods, the exclusive right holder of a registered trademark has no right to prohibit the user from continuing to use the trademark within the original scope of use, but may require him to attach an appropriate distinctive mark.