company introduction
Taikang Life Insurance Co., Ltd. is a national joint-stock life insurance company established on August 22, 2006 with the approval of the head office of the People's Bank of China, 1996. The company is headquartered in Beijing. Taikang Life Insurance, with strong strength, was founded by China Foreign Trade and Transportation (Group) Corporation, China Petrochemical Group Beijing Yanshan Petrochemical Co., Ltd., China Guardian International Auction Co., Ltd. and other large and medium-sized state-owned enterprises.
On June 5438+065438+ 10, 2000, with the approval of the State Council and the approval of the China Insurance Regulatory Commission, Taikang Life Insurance completed the foreign capital issuance. Foreign shareholders include Swiss Fengtai Life Insurance Company, Lloyds Bank of Zurich, New Deal TEDA Investment Co., Ltd. and Softbank Bank Group of Japan and other internationally renowned financial enterprises.
In 2004, Taikang Life Insurance successfully issued subordinated bonds of1300 million yuan, which provided capital guarantee for rapid and sustainable development and effectively enhanced Taikang Life Insurance's capital strength and solvency.
Under the leadership of a professional and international management team with Chairman and CEO Chen Dongsheng as the core, Taikang Life Insurance has developed rapidly. In Beijing, Shanghai, Hubei, Shandong and Guangdong, 29 branches and 160 central branch were established, and the national business network was successfully established.
By the end of 2005, the total assets of Taikang Life Insurance were 55.6 billion yuan, and the premium income in that year was 654.38+078 billion yuan, and its market share increased steadily year by year. On March 23rd, 2006, Taikang Life Asset Management Company was formally established. In recent years, Taikang Life's capital utilization rate of return has been among the best. In 2005, the rate of return on capital utilization exceeded 5%, ranking in the forefront of the industry.
Development goals of Taikang Life Insurance:
Make Taikang Life Insurance an international financial and insurance group with the best service, the best brand, the most affinity and the most favored by the market.
Brand positioning of Taikang Life Insurance;
It represents the modern life view, modern consumption view and family values of the growing white-collar class.
Market positioning of Taikang life insurance;
Integrate into the public life in the 2 1 century, and provide high-quality life insurance services for the rising white-collar workers.
Pursue the development strategy of "specialization, standardization and internationalization"
Adhere to the business philosophy of steady operation, pioneering and innovative.
Taikang Life Insurance attaches great importance to preventing financial risks, and takes the lead in adopting international practices for credit rating, with a credit rating of AAA, which means "very strong solvency and minimal risk". Since the establishment of the company, there has been no bad debt.
Taikang Life took the lead in adopting standardized management of international standards. In 2004, the whole system was fully certified by ISO900 1:2000, becoming the first national financial institution in China's financial industry to be fully certified, which indicated that the whole management process of design, sales and service reached the quality management requirements of international standards.
Taikang life creatively put forward:
"Buying a car, buying a house and buying insurance-three new things in modern life"
In 2002, Taikang Life Insurance advocated young, healthy, fashionable and happy modern life view, modern consumption view and family values. As a life attitude and lifestyle, life insurance will gradually become a necessity in people's lives and become the "new three things" that people pursue in their lives, just like housing and cars.
In 2005, the "Quality Life-China Middle Class in 2005" roving salon jointly sponsored by Taikang Life Insurance and Economic Observer was held in Shanghai, Shenzhen and Beijing successively. This activity has attracted great attention to the quality life of the middle class in China, and the idea that "insurance is a symbol of the quality life of the middle class" has been widely recognized. Due to the influence of this activity, "buying a car, buying a house and buying insurance has become a new fashion of consumption" was named "Top Ten Events in China Insurance Industry in 2005" by Financial Times.
Build a comprehensive and clear business system to fully meet the public's demand for life insurance products.
Taikang Life Insurance pays attention to building a comprehensive and clear business system, forming a relatively perfect business situation with personal marketing as the core and group insurance, bancassurance, health insurance and renewal business going hand in hand. The products cover children, women, medical care, old-age care, major diseases, accidental injuries, dividends, investment and universal insurance, which can fully meet the public's all-round and multi-level demand for life insurance services.
Take the lead in launching and constantly upgrading Taikang family security plan.
Realized "policy savings"
In 2002, Taikang Life Insurance integrated the latest international technology and took the lead in realizing "a policy saver" in the insurance industry, changing from a one-to-one personal marketing model to a modern sales model for the whole family, satisfying the white-collar workers' pursuit of family value. After two comprehensive upgrades, Taikang Life Insurance launched "Love Home About 2005" in April 2005. After the upgrade, new products were added, the payment period was extended, the flexibility was increased, and the guarantee function was strengthened. The product form is upgraded from insurance package-insurance buffet-insurance supermarket. In 2006, "Taikang Love Family Financial Insurance Plan" was launched, which organically bound traditional security products with universal insurance products for the first time. On the basis of improving the security function, the family security supermarket has added the value-added service of "financial management on behalf of customers".
Creating a Four-in-One Interactive Comprehensive Service System Combining Reality with Reality —— "Taikang New Life Plaza"
In 2002, Taikang New Life Plaza, which embodies the brand-new service concept of Taikang Life Insurance, was launched in all branches of the country, forming a four-in-one interactive comprehensive service system combining reality and virtuality. Here, customers will enjoy more personalized, humanized, all-round and all-weather financial services through Taikang Life Insurance's "New Life Plaza Store", "New Life Plaza Telephone -95522", "New Life Plaza Network-"and "energetic, healthy and honest employees". On June 6, 2004, Taikang Life Insurance launched the "Freshman Club", and in 2006, the Freshman VIP Club was upgraded. New Life VIP Club continues Taikang's "four in one" service system, integrates all kinds of value-added services of Taikang Life Insurance, and builds a platform for customers to provide value-added services in a standardized and orderly manner.
Performance of Taikang Life Insurance
In 2005, Chen Dongsheng, Chairman and CEO of Taikang Life Insurance, was elected as "Merchant of China in 2004" of Fortune (Chinese version) and became the cover figure of Fortune (Chinese version).
In 2004 and 2005, Taikang Life Insurance ranked among the top 500 Chinese enterprises.
Due to the remarkable achievements in informatization construction, Taikang Life Insurance was successively selected as the "Top 500 Enterprise Informatization in China" jointly selected by the National Informatization Evaluation Center and Internet Weekly in 2003, 2004 and 2005.
In 2004 and 2005, Taikang Life Insurance won the honors of "China's most trusted life insurance company in 2004" and "10 China's most admired insurance company" in the annual selection of the World Finance Laboratory.
In 2005, F 1, the integrated marketing activity of Taikang Life Insurance's "Sailing Taikang New Life", won the "Best Innovation Award" in the third China Excellent Marketing Award, becoming the only financial enterprise among all the award-winning units.
In June 2005, Taikang Life Plaza, the four-in-one service system of Taikang Life Insurance, won the honorary title of "Top 80 Corporate Customer Care in China in 2005".
From June 5, 2004 to February 2004, Taikang Life Insurance became a national financial enterprise that passed the ISO900 1:2000: 2000 quality system certification.
Taikang Life Insurance took the lead in adopting international practice to conduct credit rating in the insurance industry, and jumped from AA to AAA- credit rating within three years.
On June 5438+ 10, 2004, Taikang Life Insurance stood out from more than 50 declared enterprises by virtue of its remarkable achievements in corporate culture construction, and won the 2004 corporate culture Excellence Award, becoming the only insurance company to receive this honor.
In 2004, Taikang Life Insurance ranked as the "most growing life insurance brand" with a growth index of 65,438+030.79 in the 2003 survey of successful marketing and the most competitive brand of the new generation jointly organized by successful marketing and the new generation market monitoring agency.
In 2003, the registered trademark of Taikang Life Insurance won the "Top Ten Public Favorable Trademarks in China in 2002" in the Third China Trademark Competition jointly organized by the State Administration for Industry and Commerce, China Trademark Association and CCTV.
On June 5438+065438+ 10, 2000, Taikang Life Insurance completed the issuance of foreign shares approved by the State Council and the China Insurance Regulatory Commission.
In August, 2000, Taikang Life Insurance Headquarters settled in Taikang Life Insurance Building, the first street in China-Chang 'an Street.
Distribution of branches of Taikang Life Insurance
0 10-66429988, Taikang Life Building, No.0/56 Fuxingmennei Street, Beijing, China.
Taikang Life Insurance Beijing Branch No.0 156 Fuxingmennei Street, Beijing 0/KLOC-0-66428866
Hubei Branch 027-855 10990, Floor 0, Taihe Plaza, Vu Thang Road, Wuhan City, Hubei Province
020-38799200, Guangdong Branch, Tianhe District, Guangzhou City, Guangdong Province/No.89 Urban Construction Building, KLOC-0/8 Floor.
Taikang Life Insurance Sichuan Branch, No.24 Jinxianqiao Road, Chengdu, Sichuan 028-87662888
Shanghai Branch, 26th Floor, China Merchants Plaza, No.333 Chengdu North Road, Jing 'an District, Shanghai 021-52981818
024-22877000 Liaoning Branch, No.205 Zhongshan Road, Heping District, Shenyang City, Liaoning Province
025-84470666 Jiangsu Branch, No.323 Longpan Middle Road, baixia district, Nanjing, Jiangsu.
Zhejiang Branch 057 1.2.6.7 +0-85802 1 12, Floor 1, Zhijun Building, No.96 Fengqi Road, Hangzhou, Zhejiang Province
Shandong Branch, No.310 Jingsi Road, Jinan City, Shandong Province, 053 1-87920666, West Building of Shandong Industrial and Commercial Bank.
Future Building, No.69 Future Avenue, Zhengzhou City, Henan Province 1 1 Building 037 1-656 10022.
022-27827666 Grand Hyatt Building Branch, Guizhou Road 18, Heping District, Tianjin
029-8521811
023-63722333, 9th Floor, China Everbright Bank Building, minzu road 168, Yuzhong District, Chongqing.
059 1-83202888, 23rd Floor, Lian Xin Center, Wuyi South Road1,Fuzhou, Fujian.
Xiamen Branch 0592-5883888, Guangtong Building, Hubin East Road, Xiamen 10 Floor.
Hunan Branch 073 1-4448666, Floor 9, Hunan International Finance Building, No.593 Furong Middle Road, Changsha City, Hunan Province
0 1# E-mail box 0755-25 19098, 4th floor, Commercial Bank Building, Shennan Middle Road, Futian District, Shenzhen.
0551-2821122, Anhui Branch, Chang 'an Building, No.419, Changjiang Middle Road, Hefei City, Anhui Province
041kloc-0/82813222, Dalian Branch of Taikang Life Building, No.61Qing Ji Street, Zhongshan District, Dalian, Liaoning Province.
Floor 0532-83895522, Yuyuan Building, No.77 Hong Kong West Road, Qingdao, Shandong 1 1 Qingdao Branch
0574-87036688 Ningbo Branch, Bund Building, Renmin Road, Jiangbei District, Ningbo City, Zhejiang Province 132/Floor 6.
03 1 1-87600333, Hebei Branch, Floor 8-9, Shifang Building, No.209 Xinhua East Road, Shijiazhuang City, Hebei Province
045 1-84694288, Heilongjiang Branch of Taikang Life Building, Shangzhi Street 176, Daoli District, Harbin City, Heilongjiang Province
Yunnan Branch, Floor 0871-3163518, Guangye Building, No.2-4 Huguo Road, Kunming City, Yunnan Province.
Jilin Branch 043 1-56 16280, 7th Floor, CIMC Building, Jiefang Road, Changchun City, Jilin Province
Guangxi Branch 0771-5539911Floor 2, Investment Building, Minzu Avenue, Nanning City, Guangxi Province.
035 1-8268886, Shanxi Branch, No.6 Taoyuan North Road, yingze district, Taiyuan City, Shanxi Province
Xinjiang Branch, 6th Floor, China Development Bank Building, No.86 Zhongshan Road, Urumqi, Xinjiang 0991-2351213
079 1-6387 150, Jiangxi Branch, Xinda Building 19, Yongshu Road, Nanchang City, Jiangxi Province