The so-called "related public" refers to consumers related to a certain kind of goods or services identified by trademarks, as well as other operators closely related to the marketing of the above-mentioned goods or services. Generally speaking, it refers to the relevant consumers and trade operators.
(2) The principle of overall identification.
To determine whether a trademark is remarkable, the principle of overall recognition should be adopted, that is, unless the trademark does not have any distinctiveness, or the trademark only consists of marks or symbols that directly indicate the quality, main raw materials, functions, uses, weight and other characteristics of the commodity or service, or only consists of symbols or symbols with the common name, figure and model of the commodity or service, it should be considered as overall remarkable. Just because a trademark contains some non-significant factors, it cannot be considered that the trademark as a whole is not significant, such as "Sany Heavy Industry" and "Volkswagen". Although it includes non-significant "heavy industry" and "automobile", it is still significant as a whole. Nor can we easily deny trademark distinctiveness because all trademarks are composed of insignificant factors, because trademarks can become remarkable through use.
(3) the principle of identification combined with the actual use of trademarks.
We know that inconspicuous trademarks can become conspicuous through long-term use and public awareness. Therefore, even if there is no obvious trademark, it should be identified in combination with its practical use. For example, the trademark "Little Sheep", although its constituent words belong to the main raw materials of goods or services, has been remarkable after years of use.
(4) The principle of identifying trademark distinctiveness in combination with goods and services.
Determining whether a trademark is significant cannot be done independently of goods and services. For example, it is meaningless to simply discuss whether the trademark of the word "Apple" is significant. Because it is a common name used in apple's goods, it has little meaning; When it is used in digital products, it becomes a very important commodity.