I think the trademark used by Zhen Kung Fu Catering is considered infringement. As we all know, Bruce Lee is an influential international superstar who made Chinese Kung Fu famous all over the world. Nowadays, when many foreigners mention China, they immediately think of Bruce Lee's Chinese Kung Fu. Many young people around the world regard him as their idol. His classic image is that of wearing a yellow tights and raising his fist.

At a glance, Zhen Kung Fu Catering’s trademark will make people think it is Bruce Lee. The features are too obviously copied. And every star has its own commercial value. The endorsement fees of small stars are tens of thousands or hundreds of thousands. As an international superstar, Bruce Lee's commercial value is not comparable to that of small stars. Borrowing someone else's image is not as good as others. Family contact, this is blatantly borrowing someone else’s image to rely on the fact that Bruce Lee will not be held accountable personally after his death.

Now that Bruce Lee’s daughter has bought the global rights to use Bruce Lee’s trademark, his daughter cannot directly use Bruce Lee’s trademark and needs to purchase it. Such obvious plagiarism from Real Kung Fu is certainly considered infringement.

This incident of Real Kung Fu reminds me of Jordan, who is still in litigation recently. They are more blatant than Real Kung Fu. Using Jordan's name, using the image of Jordan slam dunk, taking advantage of the loopholes in China's trademark law, and refusing to admit it. Although they refuse to admit it, the public is very discerning, and the Jordan brand is going downhill.

It is also because our country’s regulations on intellectual and cultural property and trademark registration laws are not strict enough, which has led to the frequent occurrence of such obvious infringement companies. The reputation of the public is also the foundation for the development of an enterprise. If Zhen Kung Fu Catering continues to be so harsh, the reputation of the public will collapse. It is better to take the opportunity to reconcile with Bruce Lee's daughter to preserve its reputation over the years.