Wang Fengying, President of Great Wall Motor, said: "The new logo bears the core values of Great Wall Motor's fashion, technology and exquisiteness. Great Wall Motor is positioned in the global market, taking international quality standards as an important basis for product development and production, and is committed to creating high-quality products with scientific and technological innovation and high cost performance for consumers. The launch of the new standard is to refresh the brand image of Great Wall Motor on a global scale and accelerate the internationalization of the Great Wall Motor brand with more competitive products and more systematic overseas marketing strategies. "
Wei Jianjun, Chairman of Great Wall, directly replied: "It can not only increase the global spread of Great Wall Motor, but also avoid preemption. Since the original logo of the Great Wall was registered in many overseas countries, we adopted a new logo. " As for the specific country where it was registered, he did not make it clear. Perhaps it is not as direct as changing a new bid to compete with the cybersquatter for the original trademark right.
On June 29th, 2007, 10, the event of Great Wall Motor rebranding, which attracted much attention from the industry, was finally settled. Wei Jianjun, Chairman of Great Wall Motor, solemnly announced that the new logo of Great Wall Motor was officially put into use in the new production base of 200,000 passenger cars, and the rebranding project was launched around the world. Great Wall Motor, an enterprise that has cultivated on the road of independent innovation for 17 years, is embarking on a new journey of brand internationalization with a brand-new attitude.
Interpretation of the new Great Wall logo —— The new Great Wall logo consists of two relative letters "G" in the shape of "W", and "GW" is the abbreviation of Great Wall Motor. The ellipse is the shape of the earth, which symbolizes the corporate goal of Great Wall Motor not only to build an unbreakable Great Wall based on China, but also contains the industrial dream of Great Wall Motor to go global and stand tall in the world. Great Wall Motor is the Great Wall of China, and it is also the Great Wall integrated into the world!
The shape of the standard middle bulge of the New Great Wall is a pictogram of the ancient beacon tower looking down at a 90-degree angle, which is equally divided by the middle edge. The upright posture resembles a "powerful sword front and arrow", symbolizing the vigorous vitality of Great Wall Motor, implying that Great Wall Motor dares to shine its sword and is invincible, and the bulge also symbolizes the three-dimensional "1", indicating the entrepreneurial spirit of winning the commanding heights and always striving for the first place.
Wei Jianjun, Chairman of Great Wall, directly replied: "It can not only increase the global spread of Great Wall Motor, but also avoid preemption. Since the original logo of the Great Wall was registered in many overseas countries, we adopted a new logo. " As for the specific country where it was registered, he did not make it clear. Perhaps it is not as direct as changing a new bid to compete with the cybersquatter for the original trademark right.
On June 29th, 2007, 10, the event of Great Wall Motor rebranding, which attracted much attention from the industry, was finally settled. Wei Jianjun, Chairman of Great Wall Motor, solemnly announced that the new logo of Great Wall Motor was officially put into use in the new production base of 200,000 passenger cars, and the rebranding project was launched around the world. Great Wall Motor, an enterprise that has cultivated on the road of independent innovation for 17 years, is embarking on a new journey of brand internationalization with a brand-new attitude.
Interpretation of the new Great Wall logo —— The new Great Wall logo consists of two relative letters "G" in the shape of "W", and "GW" is the abbreviation of Great Wall Motor. The ellipse is the shape of the earth, which symbolizes the corporate goal of Great Wall Motor not only to build an unbreakable Great Wall based on China, but also contains the industrial dream of Great Wall Motor to go global and stand tall in the world. Great Wall Motor is the Great Wall of China, and it is also the Great Wall integrated into the world!
The shape of the standard middle bulge of the New Great Wall is a pictogram of the ancient beacon tower looking down at a 90-degree angle, which is equally divided by the middle edge. The upright posture resembles a "powerful sword front and arrow", symbolizing the vigorous vitality of Great Wall Motor, implying that Great Wall Motor dares to shine its sword and is invincible, and the bulge also symbolizes the three-dimensional "1", indicating the entrepreneurial spirit of winning the commanding heights and always striving for the first place.