First, keep it short

A name that is too long will naturally have more elements, making it more difficult to remember. An example of a short name is Jin brand company's "Jin" wine. The brand name "Jin" is simple and concise, and it well explains the product features. There are also two words, such as "color meter". Don't you think it is very appropriate to use it as a sex toy? It is short and has rich meaning. There are also those foreign brands that are easy to remember. Foreign brands such as "BMW" and "Mercedes-Benz" pay great attention to the choice of brand names when entering the Chinese market.

Of course, there are also trademarks with long names that are easier to remember, such as the duck food brand "Call a Duck", etc. If you apply for such a trademark now, it is estimated that it will not be approved. This is considered an omission. . Therefore, general trademark names should not be too long. For example, the "Jinpincheng Enterprise Wins Trust and Promotes Business" trademark registered by Alibaba. Almost no one can remember this trademark at a glance. For such a trademark, Alibaba also has "only when you meet in person." "If you are close, you are loving" and so on.

Second, it must be smooth and easy to pronounce, not made-up and mechanical words

Whether a trademark name is smooth and easy to pronounce is the first factor in whether it can generate memory. The car brands mentioned earlier, such as Mercedes-Benz and BMW, are easy to remember because they are easy to pronounce and have good meanings.

For example, let’s take another look at the well-known “Uber”. The U comes from German and sounds like “dirty”, so in fact its correct pronunciation is “dirty step”. It was named after entering China. It's called "Uber", and the difference between "Uber" and "Qinbu" makes you feel superior and inferior. You must still remember Lei Jun's classic statement: "Pigs can fly even on the wind!" But what you never expected is that Xiaomi actually registered a trademark called "Wind Pig". The categories of registered trademarks are still beverages, beer, etc.

Popular words have unfamiliar meanings and will become worthless once the popularity is over. There are also words such as "Cheng Hui Wan", "Unknown Jue Li", "Xi Da Pu Ben" and so on. The most common made-up words often come from the Chinese translations of foreign brands, as well as the so-called trademark names created by some domestic companies blindly pursuing the so-called "European, American, Japanese and Korean style".

The third is to be simple and try not to use complex graphic combinations and uncommon words

I don’t think I need to say more about this. This is the most basic principle. Complex combinations cannot Identification cannot produce clear memories. Needless to say, there are rare characters. There is a brand name called "羴Ben". I would like to ask how many people can read these two characters completely?

If this is not considered uncommon, then , so do you recognize the brand name "龑"? Is it really good to choose a brand name that only you know? Do you still want to sell your products properly? It's not easy for your products to be bought back by others, and others ask What brand did you buy? This consumer was confused when asked. He didn’t recognize the brand name. This picture was so touching that he didn’t dare to think about it.