xs means: It is a trademark registered by American Amway Co., Ltd. with the State Trademark Office on December 3, 2003. It mainly produces non-alcoholic sports drinks; non-carbonated sports drinks; non-alcoholic beverages; non-carbonated beverages; Powders for beverages; beverage preparations, etc.

In 2001, XS sports nutrition drink was born in Laguna Beach, California, the United States, a holy place for extreme sports enthusiasts around the world. It is the first sugar-free energy drink brand sold globally. XS has been launched in 51 countries and regions around the world, creating sales of more than 2 billion US dollars.

XS sports nutrition drink was launched in China for the first time, and sales reached 10 million cans within 29 hours of its release. The total sales volume on the first day was twice the annual sales volume of Amway in the Korean market. China has replaced Japan and become the second largest market for XS in the world.

Brand culture:

1. Concept: do things with heart, treat people sincerely, pursue the ultimate, and challenge the future.

2. Brand philosophy: follow history, focus on growth, use models, and share quickly.

3. Employee principles: integrity first, courage to innovate, professionalism and persistence, optimism.

4. Service attitude: professional, smiling, considerate and careful.