eral is a brand of clothes from Ai Lai.

Founded in 1997, it is a benchmark brand in the field of domestic fashion down jackets. The product consumer group is positioned at the urban white-collar group aged 18-38. It is a best-seller with its outstanding design advantages and comprehensive brand strength.

In 1997, Alaiyi set off a wave of domestic down fashion with its informal down lifestyle, and the Alaiyi brand entered a period of rapid development. The fashionable products that keep pace with the times are deeply loved by consumers, and the innovative business thinking of breaking through ourselves has won the respect of the industry. At present, Ailai is a benchmark brand in the field of domestic fashion down jackets.

In 2004, Ai Lai launched the four-season brand strategy. Ai Lai's women's clothing is gradually becoming more and more mature, and Ai Lai is on the road to becoming a "domestic top and internationally renowned" fashion brand.

Introduction to ERAL

The group was born in December 1997. It is a group focusing on the fashion industry. Its brands provide consumers with more fashionable, comfortable and A better quality of life. The group is active in several major fields such as fashion, home textiles, children's clothing, e-commerce, and clothing manufacturing.

Currently, it presents diversified development including Ailai clothing, NICKIE children's clothing, Ailai home textiles, and e-commerce. The headquarters is located in Lishui, Zhejiang, the management center is located in Shanghai, and the production bases are located in Lishui, Zhejiang, Pinghu, Zhejiang, and Lu'an, Anhui. Today, approximately 4,000 employees enjoy the Group's value. Let’s continue to grow and make breakthroughs with an innovative attitude to promote the group’s new leap forward.