"Guanfu" is the corporate name of Fujian Guanfu Modern Home Furnishing Co., Ltd., which means "excellent service wins the laurels of peers, and scientific and technological innovation benefits mankind". On June 2, 2000, the predecessor of Guanfu Co., Ltd., Fujian Dehua Guanfu Ceramics Co., Ltd. was transformed into Quanzhou Guanfu Group Co., Ltd., and finally it was transformed into Fujian Guanfu Modern Home Furnishing Co., Ltd. on September 28, 2002. In order to unify the CI image design of enterprises, Guanfu Co., Ltd. stepped up its brand strategy after its establishment, and changed its trademark logo from "Guanfu+"to "Guanfu+". Among them, the graphic trademark design fully draws on and absorbs the original trademark design concepts and elements, and adds the element of "5" according to the font size of the company's five-day sales system all over the country, organically combining the "G" representing the crown of the production system with the "5" representing the five-day distribution of the sales network, implying the beautiful vision of the joint-stock company to conduct production research and marketing at the same time in the new century, further enriching the corporate cultural connotation of the company's main trademark. The red tone is a unified VI visual effect, which embodies the vision of prosperity, bold innovation and ultimate success.