It's Ma Wanli. Ma Wanli is a private brand under Guangdong Ma Wanli Industrial Co., Ltd., which is mainly engaged in research and development, design, manufacture, brand operation and marketing of leather products. After more than 20 years of development, it has become a well-known domestic leather brand integrating design, production and retail.

Ma Wanli brand, officially registered as 1993, has experienced brand accumulation for more than 20 years. A complete collection of brand chief designers integrates exquisite life philosophy and artistic aesthetics, and integrates the brand core spirit of "feeling exquisite life" into every product.

Stores/counters in Ma Wanli are located in central business districts such as large and medium-sized shopping malls and pedestrian streets in more than 30 provinces, municipalities and autonomous regions, and a perfect sales service network has been established to provide customers with quality products and services.

At the same time, Ma Wanli actively expanded overseas markets, and successively opened stores in the United States, Russia, Myanmar, Vietnam and other countries, laying a solid foundation for Ma Wanli's grand goal of building an international brand.

In terms of e-commerce, Ma Wanli also spared no effort to cooperate with Tmall to open an official flagship store, and the sales volume has been rising all the way, creating good economic benefits and brand benefits. There will be more investment to support the development of enterprise e-commerce in the future.

Extended data:

brand positioning

1, brand appeal: "Ma Wanli Ma Wanli" has now become a popular culture, a fashionable, leisure and healthy lifestyle.

2. Brand style: "Ma Wanli Ma Wanli" advocates personalized life and comfortable connotation, advocates fashion simplicity, pursues exquisiteness and fashion, and creates high-quality life.

3. Target audience: 23-36 years old, middle-high income, ideal fashion people who pursue exquisite life.

4. Product series: handbags for men and women, leather shoes, women's shoes, suitcases, wallets, belts and other products.

5. Design features: mainly from the aspects of trademark, style, fabric and color. To reflect the personalization of the brand.

6. Product advantages: the main fabrics of the products are cowhide, jacquard, PVC and patent leather; The fabric is mainly made of Italian high-grade leather, with both exquisiteness and texture.

Baidu Encyclopedia-Ma Wanli