Double Eleven is a holiday, so why does it cause constant disputes between JD.com and Alibaba? In short, JD.com believes that Double Eleven should be a holiday rather than a trademark, but Tmall wants to monopolize Double Eleven as an exclusive trademark, so the two began to dispute.

First, Double Eleven was originally a culture popular among the post-90s generation. At first, Double Eleven was simply called Singles’ Day, and then it was called a shopping festival. So JD.com and Tmall became Tmall, the two giants in the e-commerce industry, believes that JD.com’s use of Double Eleven on Double Eleven has infringed on Tmall’s legitimate trademark rights, while JD.com believes that Double Eleven should be a national holiday, Tmall Double Eleven, JD Double Eleven, or something smaller Say "XX Supermarket Double Eleven, XX Hotel Double Eleven" is essentially using the name of the company or enterprise as a Double Eleven promotion name, rather than using the Double Eleven. Tmall registered Double Eleven as a trademark in the early years, but did not use Double Eleven for commercial purposes in a substantial sense. Therefore, BOE requested to revoke Tmall’s Double Eleven trademark. However, Tmall was not satisfied with the decision to be revoked and filed an appeal.

Second, Double Eleven? Singles Day? A term that was popular in campus culture as early as the 1990s, but later it was called a shopping festival, and Double Eleven BOE feels that it should be a public ** * Vocabulary should not be reduced to commercial vocabulary, and Alibaba’s Tmall said that Double Eleven should be a commercial logo, and copyright should be paid attention to. So the day before Double Eleven, BOE and Alibaba sat in court together. However, the case has been adjourned and remains unresolved. In a sense, "Double Eleven" should be a festival and a public property. Why did Alibaba's Tmall become a trademark and a commodity when it was his turn? This is a bit incredible. In a sense, there are relatively many people supporting JD.com.

Third, regarding this matter, major netizens are also discussing why Double Eleven, a good holiday and a good shopping festival, has become a trademark under Jack Ma’s company. A commercial product? To be honest, this operation of Alibaba Tmall is a bit staggering. I wonder what everyone thinks about this? Welcome to discuss and add!

In summary! Welcome to pay attention!