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In 217, Guo Ailun got Jordan's endorsement. What did it represent?

Guo, Liaoyang City, Liaoning Province, is a professional basketball player and point guard in China. Now he plays for Liaoning Hengye Feibao Basketball Club. The first Asian player to sign Michael Jordan, the first Chinese name of China basketball active guard Guo Don't name your big nephew. He is 1.92 meters tall and weighs 85 kilograms. Guo was born in a basketball family with his arms open 195 centimeters. His uncle Guo Shiqiang is a former China men's basketball player and now the head coach of Liaoning team. Influenced by his family, Guo played since childhood. In the fifth grade, he entered the Liaoning Youth Team and officially embarked on the road of professional basketball. In 27, Guo won the national junior basketball competition and won the second place in the individual technical test. Guo participated in the Nike All-Asia basketball camp in 28. He was chosen as the best team, and won the "Desperate Saburo" award. Then he participated in the Adidas training camp and was selected into the 28 national youth team.

He went to Germany and Holland to invite Sai Guo to be selected into the basketball special sports team established in chinese basketball association. In November of the same year, he led the national youth team to beat his opponent in the first U16 Asian Youth Men's Basketball Championship, and won the championship with excellent results of 8 games and 8 wins. He averaged 19.3 points, 5.5 rebounds and 2.6 steals. The fate of Guo and Jordan began very early. The Japanese anime "Slam Dunk Master" is popular all over the world, and a character wearing Air Jordan1 attracts Guo's attention. "I fell in love with Jordan at that time." . Michael Jordan enjoys a high reputation in NBA. After retiring from Chicago Bulls in 1998, he is still a world-famous superstar. As a subsidiary of Nike, the Jordan brand

began to globalize in 1997-1998, and did not really enter the Asian market until the launch of Michael Jordan XIII. "Michael Jordan" complex, unique design, successful marketing strategy, and spokespersons with great market appeal in recent years, including westbrook, the MVP of 216-17 season, and Leonard, the two-time best defensive player, etc. 2 years after Jordan brand entered the China market, it ushered in a full-scale outbreak. In 217, face of china was included in the list of Jordan brand spokespersons, and Guo became the first China star to own Jordan's exclusive LOGO shoes.

Previously, local sports brand Li Ning signed a CBA equipment sponsorship contract, and all players were required to dress on the court. In the first four seasons of the contract period, if athletes sign contracts with other brands, they can print the trademarks on their shoes on the premise of paying a certain fee. However, in the past season, that is, the last year of the contract period, all local athletes can only wear equipment with the logo of Li Ning, and other brands can hardly "stand". With the expiration of the contract with Li Ning, basketball players also welcome more sponsorship options.