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Jiangxi Evergrande and Evergrande Group are at full war. What do trademark practitioners think?

As an outsider, it is really inconvenient for me to comment too much. Perhaps, both parties can sit down and have a good talk to solve the problem. However, it is not difficult for us to find out how important it is for an enterprise to protect trademarks in multiple dimensions. In addition to the basic protection it deserves, we should also do both development preparatory work and defensive work for the future development direction of the brand. At this time, I seem to gradually understand why more and more trademark agents recommend protection of all categories of enterprises. Not only to protect the image of the enterprise, but more importantly, to prevent future development from being disrupted by trademarks.