According to Article 10 of the Trademark Law of People's Republic of China (PRC), the following signs shall not be used as trademarks: (1) identical with or similar to the national name, national flag, national emblem, military flag and medal of People's Republic of China (PRC), and identical with the names and graphics of specific place names or landmark buildings where the central state organs are located; (2) identical with or similar to the name, national flag, national emblem or military flag of a foreign country, except as agreed by the government of that country; (3) identical with or similar to the name, flag and emblem of an intergovernmental international organization, except with the consent of the organization or not easily misleading the public; (4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized; (5) identical with or similar to the names and symbols of the Red Cross and Red Crescent; (six) with ethnic discrimination; (seven) exaggerated propaganda and deception; (eight) harmful to socialist morality or other adverse effects.

Geographical names of administrative divisions at or above the county level or foreign geographical names well known to the public shall not be used as trademarks.

However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered trademarks using geographical names shall remain valid.

Article 11 The following marks shall not be registered as trademarks: (1) Only the common name, figure and model of the commodity; (3) lack of distinctive features; (two) directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods; A trademark listed in the preceding paragraph may be registered as a trademark if it has obvious characteristics and is easy to identify after use.

Article 12 Where an application for trademark registration is made with a three-dimensional mark, the shape produced only by the nature of the commodity itself, the shape of the commodity needed to obtain technical effects or the shape that makes the commodity have substantial value shall not be registered.

Article 13 A trademark applied for registration on the same or similar goods is a well-known trademark copied, imitated or translated by others, which is not registered in China. If it is likely to cause confusion, it shall not be registered and its use shall be prohibited.

Where a trademark applied for registration on different or dissimilar goods is a well-known trademark registered by others in China, misleading the public and possibly harming the interests of the registrant of the well-known trademark, it shall not be registered and its use shall be prohibited.