Moutai with the words "local state-owned" written on the lower right side of the main label can be called "local state-owned" Moutai.

The production time of "local state-owned": domestic sales of Moutai from 1954 to 1986; export of Moutai from 1954 to 1959; special supply of Moutai from 1982 to 1986.

"In May 1954, it was renamed "Local State-owned Maotai Distillery", so starting from 1954, the concept of "local state-owned" came into being.

In 1954, whether it was domestic sales It is still exported, and the word "Tai" in Maotai liquor is still the word "moss" in the prefix of grass.

After April 1955, it was changed to the word "Tai" that has been used to this day.

On November 2, 1956, the Guizhou Provincial Department of Industry approved the change of traditional Chinese characters on the Moutai trademark for domestic sales to simplified characters. The export market has not changed, and it is still the traditional Chinese characters.

The reform of Moutai

After the establishment of the local state-owned Moutai distillery in 1951, the original registered trademark was "Kweichow Moutai", with a pattern of workers and peasants joining hands in the upper center, wavy lines on the left and right, and "Kweichow Moutai" in five red colors below Large characters and ten small white characters "Produced by local state-owned Moutai distillery"

In 1953, Moutai began to be exported, and the bottle label was printed with a "wheel" pattern composed of golden wheat ears gears and red five stars, that is, The predecessor of today's "Five Star" trademark. However, the "wheel" pattern was not registered overseas at first. A power of attorney was established in November 1955. From 1955 onwards, it was gradually approved for trademark registration in Hong Kong, Malaysia, Singapore and other countries. < /p>

The replacement of Moutai’s back label began in 1966. It reads: Moutai is a nationally famous wine produced in Maotai Town, Renhuai County, Guizhou Province. It has a long history of more than 200 years... This wine label. It was used until 1982.

From 1962 to 1978, Moutai suffered losses for 16 consecutive years, with a cumulative loss of more than 4 million yuan. The retail price of a bottle of 53-degree Moutai in 1987 was 8 yuan. Control, price but no market.

What brought vitality to Moutai was the price reform. In 1988, Moutai achieved profits of more than 50 million yuan and exceeded the 100 million yuan mark in 1991. Reference for the above content: ifeng.com-Moutai in Moutai Town