1. Different entities are recognized. The evaluation agency of "Chinese Famous Brands" is the China Famous Brand Strategy Promotion Committee, which is supervised and managed by the General Administration of Quality Supervision, Inspection and Quarantine. The "China Famous Brand Strategy Promotion Committee" is a non-permanent organization, and is composed of The Federation of Industrial Economics is responsible for its day-to-day work. The certification agencies for "China's Well-known Trademarks" are the Trademark Office of the State Administration for Industry and Commerce and the Trademark Review and Adjudication Board. According to the judicial interpretation of the Supreme People's Court, the People's Court can determine whether a trademark is well-known. 2. Different standards for recognition According to the provisions of the "Measures for the Administration of Chinese Famous Brand Products", the conditions that a "Chinese Famous Brand" should meet are: complying with relevant national laws, regulations and industrial policies; being in a leading domestic position in terms of physical quality among similar products, and being It has reached the international advanced level; its market share, export exchange rate, and brand awareness rank among the top of similar domestic products; its annual sales, realized profits and taxes, industrial cost and expense profit margins, and total asset contribution rate rank among the top in the industry; the company has advanced and reliable production technology Conditions and technical equipment, technological innovation, and product development capabilities are at the forefront of the industry; products are produced in accordance with international standards or advanced foreign standards; the company has a complete measurement and testing system and measurement assurance capabilities; the quality management system is sound and effectively operating, and has not Major quality liability accidents occur; the company has a complete after-sales service system and high customer satisfaction. According to the provisions of Article 14 of the Trademark Law, the following five factors are considered in determining a "well-known trademark": the relevant public's awareness of the trademark; the duration of use of the trademark; the duration of any publicity work for the trademark, Procedural and geographical scope; records that the trademark is protected as a well-known trademark; and other factors that make the trademark famous. 3. Different recognition and protection policies. “Chinese Famous Brands” are actively evaluated and protected in batches. The determination of "China's well-known trademark" is based on individual cases.