The CIS strategy originated from the German AEG company before World War I. They adopted the trademark designed by Peter Behans on a series of electrical products, which later became the CI prototype of the company's unified visual image. From 1933 to 1934, the London Underground was planned by Frank Bicker, President of the British Industrial Association. It can also be regarded as a world classic in terms of design policy and identification. After the Second World War, major European and American companies have Import CI. In 1947, Italian firm Olivetti began hiring experts to design standard characters. In 1951, the American national broadcaster NBC widely used the giant eye logo designed by Gordon in various media. The "COCA-COCA" logo composed of Coca-Cola's eye-catching red and wavy stripes has established a popular global brand image. In 1970, Japan's Toyo Industrial Mazda (MAZDA) automobile was the first to use CI in Japan. Later, Daiei (DAIEI) department store, ISETAN (ISETAN) department store, Kirin (WACOAl) beer, and ASICS (ASICS) sporting goods Other companies have followed suit. Mizuno (MIZUAO) sporting goods, Fuji (FUJI) film, Wacoal (WACOAL) underwear, etc., commissioned the famous American Land Design Consulting Company to design new CI images, which are even more advanced from behind. In the 1970s, CI began to sprout in Taiwan, China. After 1985, as China's public relations were developing in-depth, the CIS strategy also quietly arrived, and was first introduced by Guangdong Shenzhou Gas Appliances United Industrial Company. After 1993, enterprises across China began to have a comprehensive understanding of the CIS strategy, and it was used and achieved results in shaping the overall image of the enterprise.