Beizhai Cherry is a geographical indication certification trademark.

Beizhai has been growing cherries for more than a hundred years, but before 1995, cherries, a delicate and bourgeois fruit, could only be sold for less than two yuan a pound. Picking cherries is time-consuming and labor-intensive, and then transporting them to urban areas for sale means farmers lose more than they gain. According to Wang Dedong, a villager in Beizhai, the first cherry fair started in 1995 and the cherries were sold easily after the second one. Wang Dedong said that his cherry orchard, which is less than an acre, can earn 5,500 yuan during the peak cherry festival days. The festival allows Beizhai’s cherries to be picked without manual labor, and can be fully digested by tourists during the cherry festival. The annual Beizhai Cherry Festival will be held in May. By then, Beizhai will create a tourism environment for you to bathe in the spring breeze, enjoy nature, experience folk customs and agricultural interests, and increase agricultural and trade exchanges. It will provide you with a good leisure tourism resort that integrates leisure, fitness, entertainment, tasting, and shopping. .