The "Da Qianmen" cigarette label is a famous brand in China and has miraculously gone through a journey of more than 80 years. Judging from the history of cigarette labels, it is rare for a trademark to last for 50 years. "Da Qianmen" is still produced and sold today, and its influence is self-evident. "Daqianmen" was launched by British American Tobacco Company in the 5th year of the Republic of China (1916). It was once popular in Shanghai together with other brands such as "Laodao", "Daying", "Hardman" and "Three Fortresses". Before liberation, British American Tobacco's products accounted for about 60% of all cigarette production in Shanghai, and "Da Qianmen" was one of the products that remained strong until liberation. In order to achieve greater development in China, strive for greater production and sales, and pay less taxes, British American Tobacco Company adopted the method of breaking up the whole into parts, and registered and established the Yizhong Company in the name of a Chinese businessman in November 1934. Continue to sell "Da Qianmen" in Shanghai, Tianjin, Qingdao and other places, and the products are sold all over the country. In April 1952, after a transfer and transfer agreement, "Daqianmen" was nationalized, and the trademark is still jointly owned by the three cigarette factories of Shanghai, Qingdao, and Tianjin ("Shang, Qing, Tian") until today. "Da Qianmen" has gone through more than 80 years and has maintained its reputation outside the country. This can not but be said to be a typical example of the tobacco industry. It is known for its "excellent quality", famous for its famous landscapes, and developed as a self-established brand. The main reason is that the brand name is deeply rooted in people's hearts, and the smoke has a mellow and rich taste, which is suitable for most consumers. Before the founding of the People's Republic of China, "Da Qianmen" was transferred from the British American Tobacco Company to the Yizhong Tobacco Company, and the brand name remained unchanged; after the founding of the People's Republic of China, the right to use the trademark belonged to "Shang, Qing, and Tian", but the brand name remained unchanged, which itself reflects the importance of the trademark. Use value. In 1953, the state-owned Shanghai Tobacco Company selected 14 brands as typical brands, and the 4 brands among the Class B cigarettes were "Daqianmen". In 1958, Shanghai streamlined the Class B and below-class brands, and among the 13 brands required to be used, Three Class B brands were retained, and "Da Qianmen" was still among them; in June 1965, the tobacco industry carried out preliminary rectification of trademarks. Shanghai retained 20 brands in 7 classes, and "Da Qianmen" still ranked first in Class B. In 1979, Shanghai "Daqianmen" was rated as an outstanding product in the national tobacco industry by the Ministry of Light Industry. In terms of product development, in 1991, Shanghai Tobacco Factory began to produce "Da Qian Men" with transparent paper and fully wired packaging technology; in January 1992, it began to produce a new type of "Da Qian Men" blended with expanded tobacco. Its length specifications include 70S mouthless, There are three types: 81S mouth and 84S mouth, and there are 20 pieces in soft packaging for export. Beijingers call the "Zhengyang Tower" located on the south side of Tiananmen Square "Qianmen Tower", which is probably the common name for Qianmen. Built in the 19th year of Yongle reign of the Ming Dynasty (1421), the city tower was the main entrance to the inner city of Beijing during the Ming and Qing dynasties. When Peiping was liberated on February 3, 1949, the People's Liberation Army held an entry ceremony here, rejuvenating the ancient Zhengyang Gate. The name "Daqianmen" is derived from this, and its pattern is also the majestic appearance of Zhengyang Gate. The secondary picture is the arrow tower built in the 4th year of Ming Zhengtong (1439). The word "大" was added to "front door", perhaps to make it catchy. Many of the early cigarette labels before the founding of the People's Republic of China began with the word "大", but "Da Qianmen" can be said to be the loudest and most successful brand name from its creation to the present. "Daqianmen" is worthy of being unique. "Daqianmen" is a household name. Before liberation, there was an advertising slogan: "Big people attract 'Daqianmen' to be generous", which may have contributed to its penetration into thousands of households. Because the brand name and pattern remain unchanged for a long time, it is known for its "stability" and is accepted by consumers. The "Da Qianmen" cigarette label has also become two commemorative cigarette labels: in 1959, the Tianjin Cigarette Factory marked the words "Celebrate the 10th National Day" on the sub-picture and became a precious commemorative label; in 1996, the Shanghai Cigarette Factory added the words "Celebrate the 10th National Day" to the cigarette label. The superscript is marked with the words "80th Anniversary of the Founding of Daqianmen", once again leaving a historical record for "Daqianmen". In the book "Hundred Flowers of Chinese Tobacco", there is a poem praising the "Daqianmen" saying: "The Zhengyang stands guarding Tian'an, and its majestic appearance is spectacular. What's more, I like the splendor of the ancient capital, and the mighty army entering the city gate." In fact, this is a chanting painting I wrote a poem to praise the scenery of Zhengyangmen, but to really praise the name of the "Daqianmen" brand. Can I change this poem to: "Zhengyang stands in a cubic inch, and its majestic appearance is really spectacular. I would also like the 'Qianmen' to add splendor, and the famous brand Mighty into a century. "Da Qianmen" has been established for more than 80 years without changing its intentions. Its special feature is that it has gone through twists and turns, the brand is solid and continues to develop. Special experience: Changing factories but not changing brands. After repeated screening and streamlining, the "Da Qianmen" still retains its true character.

Historically, the cigarette labels of the first brands of this century are now almost impossible to find. Even though the "Laodao" and "Meili" that have appeared again are new uses for old brands, they are used intermittently, and they cannot produce anything like "Da Dao" at all. The special impact of "front door". Special brand: "Daqianmen" has a hard brand name that is accepted by Chinese people. In the early days of the liberation of Shanghai, there were still 436 brand names, but only "Daqianmen" was selected as a product that was brought into the early days of the founding of the People's Republic of China. The "Da Qianmen" trademark is exclusively used by the third factory, which is unique in the history of cigarette label use. Special development: The development of "Daqianmen" is obvious to all. The brands used by the three factories are still being produced and sold, which is a miracle in itself. Historically, "Da Qianmen" has achieved brilliant results in cigarette production and contributed to meeting the demand for cigarettes. By the early 1990s, the production of "Da Qianmen" was still on an upward trend. In view of the complete liberalization of cigarette sales, we should clearly see that the sales of "big front door" are no longer optimistic. Looking at Shanghai alone, the sales of "Da Qianmen" have been declining, and the old B-grade brand has lost the interest it once had among smokers. With the continuous improvement of people's living standards, the demand for "Chinese" and "Panda" has also emerged. "Double Happiness" and "Peony" are favored by the public, and the status of "Da Qianmen" is no longer what it used to be. "Da Qianmen" will celebrate its 100th birthday in more than ten years. Will we see the words "Celebrating the 100th anniversary of Da Qianmen" on the cigarette labels in 2016? This issue has attracted widespread attention. As far as protecting a century-old brand is concerned, it is unquestionable that it should be continued. The question now is, "Da Qianmen" is still a Grade B product and the brand remains unchanged. Should the grade be raised? Does the packaging need to be replaced? How big is the market? It remains for tobacco companies to conduct market research to come up with the correct answer. You can check it in Baidu Encyclopedia