In the current market competition, branding is an important part of distinguishing competitors, strengthening consumer awareness, and highlighting advantages. A formal brand not only has a special classification and registration process, but also its trademark The issuance of the certificate will take more than one and a half years if it goes smoothly.

In the formaldehyde removal industry, most of the brands established by companies do not have trademark certificates, and their brand use has not been fully recognized by law. On the one hand, many small and micro enterprises form the formaldehyde removal industry. The brand awareness of the main body is not very strong. On the other hand, most employees choose to join a certain brand to engage in business activities because it can significantly reduce their operating costs. Therefore, there are not many real registered brands in this industry. .

The same brand also has two stages. One is the trademark with TM logo. This kind of trademark only means that it has been applied for registration and needs to be approved by the competent department before a formal trademark certificate can be issued. , which is often called the R table.

Under normal circumstances, when applying for a TM trademark quickly, you can receive the acceptance notice within a few days, which means you can use the trademark with the TM logo. However, during the approval process, the originality and recognition of the trademark's graphics, text, and other designs need to be reviewed, which may involve various similarities, similarities, and classifications. In this case, the trademark is likely to be rejected. The cost of the first application is relatively low. If it is a reexamination, the price can be said to be a bit uncomfortable for many people.

A formal registered trademark not only represents the company’s establishment time and the brand’s usage time, but also a kind of protection for the brand. It can also prove the company’s formality from another perspective.

Green Family, a professional indoor formaldehyde removal brand owned by Beijing Ruijie Environmental Protection Technology Co., Ltd., began to apply for registration in 2016, and successfully passed various reviews, and was awarded the 40th category of air purification in trademark registration. The destination trademark certificate is marked as R list from TM. It has strong recognition and is also protected by law. Formality and professionalism are not just words, various formal procedures and certificates are also very important evidence.