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The scale of Hongqipo Farm in Aksu Region, Xinjiang

Hongqipo Farm was founded in 1958 and has now developed into a large state-owned agricultural enterprise in the Xinjiang Uygur Autonomous Region, with an area of ??310,000 acres, a planned area of ??250,000 acres, and a total number of 4,480 employees. The population is 12,473 people, the per capita net income in 2006 was 7,650 yuan, and the overall GDP was 160 million yuan. It is a large and medium-sized agricultural enterprise with the forestry and fruit industry as the leader, and simultaneously develops agriculture, forestry, and animal husbandry. It mainly engages in crop and forest planting, breeding of improved seeds, processing of agricultural and sideline products, and sales of various products produced on the farm. The farm's forestry and fruit industry began in the mid-1960s and developed on a large scale in the 1980s. At present, it has formed a good industry with outstanding focus (red Fuji apples), complete varieties (pears, walnuts, red dates, grapes) and strong ability to withstand market risks. As of the end of 2007, the total area of ??the orchard reached 127,000 acres, with an annual output of more than 200,000 tons of high-quality fruits. The fruits are sold throughout the country and exported to Singapore, Thailand, Malaysia, Hong Kong, Macau and Central Asian countries and regions. "Hongqipo" brand and "Hongjiemi" brand series of fruits are well-known trademarks in Xinjiang and the most popular products among consumers.

In recent years, Hongqipo Farm has firmly grasped the rare development opportunity of building a new socialist countryside, based on one leading industry, improved two guarantee mechanisms, developed three main links, and promoted four major strategies. Five rapid developments were formed. Namely: Based on the leading industry of high-quality apples, improve the investment mechanism and benefit distribution mechanism, do a good job in building the warehousing system, production organization system, and marketing network system, and promote the brand strategy, the market development strategy with science and technology, the sustainable development strategy, and the introduction-in-going-out opening strategy. , to promote the further enhancement of the economic strength of our market, the comprehensive development of advantageous and characteristic industries, the continuous improvement of the quality and efficiency of economic growth, the realization of major breakthroughs in infrastructure construction focusing on water conservancy, the overall and coordinated development of economy and society, and the realization of the goal of enriching the people and strengthening the market.

Hongqipo Farm has always been committed to promoting the industrialized management of "Hongqipo" apples. The first is to strengthen Aksu Apple's "Hongqi Slope" brand awareness, connect thousands of fruit farmers through the "Hong Qi Slope" brand, and enhance the leading role of the farm, thereby promoting the overall development of Aksu Apple; the second is to pay close attention to market development and do a good job in product and market development. Docking, cultivating Aksu Apple's "Hongqi Slope" brand products. The third is to establish and improve the quality management system of famous brand products, expand the marketing capital structure, and actively attract more domestic enterprises and private economies with financial strength to participate in the operation of the "Hongqipo" brand. Further improve the profit distribution mechanism for farms, fruit growers, and dealers; fourth, rely on the role of the Aksu Fruit Association to establish mechanisms, standardize operations, and expand business scale. By the end of the "Eleventh Five-Year Plan", apples have grown to more than 100,000 acres, and the commercial fruit rate has reached 85%, with a total commercial fruit output of more than 150,000 tons, making Aksu’s apple industry bigger and stronger.

Historical awards received:

1. The "Hongjiemi" brand fruit produced by Hongqipo Farm has tender and juicy flesh, pure taste and rich nutrition. In April 1992, it won the "Certificate of Honor" from the 48th APEC meeting, and in 1993, it won the "Green Food Certificate" issued by the country.

2. In October 1995, it won the Silver Award (Xinjiang Fragrant Pear and Gong Pear) and the Bronze Award (Red Fuji Apple) at the Second National Agricultural Exposition.

3. The tribute pear produced by Hongqipi Farm won the title of "Top Ten Agricultural Famous Brand Products in Xinjiang" in 1999.

4. "Hongjiemi" brand red Fuji apples and pears were rated as "Xinjiang Agricultural Famous Brand Products" by the autonomous region in 2001.

5. In 1993, Hongqipo Farm was listed as a national green food production base; in 2000, it was awarded the "Import and Export Enterprise Qualification Certificate" issued by the autonomous region. In 2001, it was recognized as a "pollution-free agricultural product production base" by the autonomous region, and was also issued a "pollution-free agricultural product qualification certificate".

6. The "Hongjiemi" brand trademark registered by our company in 1999 was rated as a famous trademark by the Autonomous Region Administration for Industry and Commerce in 2001.

7. The "Hongqipo" trademark was officially launched in our factory in 2001.

8. In 2003, the "Hongjiemi" brand series of fruits registered in our farm were rated as "recommended products" by the Autonomous Region Consumers Association.

9. In March 2007, he became a member of Beijing Fruit Tree Association.

10. In April 2007, it passed the certification of organic food base.

11. In May 2007, it became the recommended fruit production base for the Beijing 08 Olympic Games.

12. First prize in the comprehensive fruit category of the Olympic Games in December 2007.

13. In December 2007, it won the title of "Chinese Famous Fruit" and the gold and silver medals of the International Forestry Expo.

14. On January 12, 2008, it was rated as "Autonomous Region Modern Agriculture Demonstration Field" by the Autonomous Region Agriculture Department.

15. In 2014, Hongqipo rock candy heart apples achieved the highest price in history, and the average income of all fruit farmers exceeded the 10,000 yuan mark.