One: the biggest slot is that netizens say they have been cheated, and the four corners are removed from 2 million. On March 30, after Xiaomi announced the new logo at the spring product launch conference, there was no more spit from netizens, because the font and color did not change, but simply changed from square to oval. Netizens have vomited about this. Mr. Lei, you have been cheated. Call the police. Indeed, for many people, even a small white novice can change it in one minute by moving his fingers. 2 million to remove four water chestnuts, one water chestnut is 500 thousand, which is so easy to earn, and it was built by a well-known designer for three years, which can't help but make more netizens vomit. Therefore, this is the biggest slot of Xiaomi's new logo, with four corners removed from 2 million.
Two: In fact, the transformation of Xiaomi logo has been very successful. In fact, the transformation of Xiaomi logo has achieved great success. How to say this is very simple. Although the design looks simple, the matter itself has been greatly spread. You can think that this is an event marketing, or you can think that it is an internal spiritual upgrade mentioned by Mr. Lei, but in any case, this matter has received great attention, the brand has been exposed to the greatest extent, and it has been continuously searched on multiple media platforms. This wave of operation can be said that Xiaomi is really a steady profit. Therefore, compared with Huawei's quiet logo change before, Xiaomi's 2 million going to the four corners is more worthwhile. As long as the brand is publicized, it is successful.
Third: By responding again, we got the second communication. Not only that, Xiaomi company now publicly explains this matter, saying that it is not only the change of appearance, but more importantly, the upgrade of the inner spirit, and also invited many design big coffees to discuss. This wave of explanation successfully changed Xiaomi's logo, which was pushed to the discussion storm and even gave the brand a second chance to spread. Therefore, Mr. Lei's product promotion, from logo transformation to promotion and manufacturing, finally invited the big names in the industry to discuss re-promotion, which is really worth learning from all of us. This series of operations is really worth 2 million.