The whole font marked with the letter "A" is formed by the intersection of four arc lines with different radii. The overall composition is simple and generous, full of movement. The bright red color of the graphics represents the vitality and enterprising spirit of Anta. The sense of space constructed by circular arc shows the infinite development prospect of Anta people's pioneering work, while the variant "A" abstracts a soaring flying image, which shows the beautiful combination of strength, speed and beauty in sports in an extremely simple and general way, and broadly symbolizes Anta's concept of pursuing Excellence and surpassing itself. On the surface of the font, "Anta" is a square character, horizontal and vertical, steady, which implies the spiritual quality of Anta people to start a business with peace of mind and be a down-to-earth person, and fully demonstrates the business philosophy of Anta enterprises. From the brand definition, "Anta" is more reflected in the fact that Anta enterprises have accumulated a lot of money, and they have opened up domestic and foreign markets at a steady pace. "Anta" from the brand logo combination, but also refreshing, vitality reproduction, manifested in Anta people in the vast land of China with a take-off attitude, standing steady, walking right, down-to-earth to create a century-old brand.

"Anta" is the English name of "Anta" in Chinese, which means "Mother of the Earth" in Greek. It reflects Anta's incomparable mind and dedication to the world and mankind. Greece is the birthplace of the modern Olympic Games, and the choice of "Anta" has a profound meaning. It refers to the Olympic spirit and the sportiness of products pursued by Anta brand, which covers the culture and soul of Anta and the modern sports spirit. "Anta" brand uses the English name "ANTA", which shows that Anta brand is an international and nationalized professional sporting goods brand. At the same time, it also reflects the spirit of Anta people's continuous innovation, courage to struggle and challenge themselves, and expresses the determination of Anta enterprises to be the "Anta" of the nation, the "Anta" of the century and the "Anta" of the world.