what are the importance of trademarks? Do trademark transfer transactions need to be reviewed? In practice, many of us may encounter such problems as whether the transfer of registered trademarks needs to be examined, but as we are not professionals ourselves, we are not very clear about this issue. Then, Bajie Intellectual Property summed up the relevant knowledge about this issue. Let's take a look. I believe that after reading the following explanation, your doubts will be solved. What are the importance of trademarks? 1, the trademark is a symbol of an enterprise, also can be said to be a corporate culture. Represents the image of a company. The protection of trademarks can protect the reputation and image of enterprises. 2. Trademark is the exclusive right to use. Protected by intellectual property law. It costs a certain amount of money to register a trademark and buy a trademark. Protecting your trademark from being used by others is actually protecting your property. 3. With the establishment of each famous brand, the trademark has become an appreciating commodity at the same time. When it becomes a big company, the trademark also appreciates. This is the expected value of the trademark. Comprehensive efficiency comparison of registered trademarks: it usually takes 2 to 3 years for an enterprise to apply for a new trademark and get a registration certificate; During this period, enterprises should produce, operate and sell products, and at the same time, they will do a lot of advertising, print internal and external packaging of products and build channels. The cost is calculated in hundreds of thousands. Once the registration fails, the loss to the enterprise is incalculable. Transfer of trademark: an enterprise can transfer a registered trademark to its own name and own its own brand in the first time. Do trademark transfer transactions need to be reviewed? No examination is required for the transfer of registered trademarks. Trademark transfer refers to the act that the trademark registrant transfers the exclusive right to use a trademark to another party within the validity period of the registered trademark according to legal procedures. Trademark transfer generally has the following forms: contract transfer, subsequent transfer, and transfer due to administrative orders. What are the importance of trademarks? Do trademark transfer transactions need to be reviewed? We will answer this question for you here. If you want to apply for the transfer of registered trademarks, please contact our online customer service or call Bajie Intellectual Property National Free Service Hotline. We have many years of professional intellectual property agency experience, professional business team and the concept of serving customers wholeheartedly, which can help you apply smoothly.