As of December 2018, the number of domestic daily active users of Douyin has exceeded 250 million, and the number of domestic monthly active users has exceeded 500 million. Its popularity is self-evident. In particular, many young friends watch various videos on Douyin every day, whether for work or life, which adds a lot of fun. Many advertisers also know that the short video traffic on the Douyin platform has huge commercial value, and inserting their own advertisements into it is definitely a good way of marketing and promotion.

1. Who should I contact to open a Douyin account?

So, many advertisers want to use the Douyin platform to place ads, but they don’t know who they should contact to open a Douyin account? Currently, there are two channels for opening an account on the Douyin platform, official account opening and agent account opening. There are certain differences between these two methods:

●Official: Officials need to charge 1,000 yuan to help advertisers open accounts. There is a fee, and no placement suggestions will be given later.

●Agents: Each agent has different charging standards, but they are generally between 3,000 and 8,000. You may wish to choose an agent when opening a Douyin account. They have the following advantages in the operation and promotion of Douyin:

1. Event planning

There are specialists responsible for planning various functions of the Douyin platform and activity gameplay, effectively realizing the conversion of commercial domain traffic to private domain traffic, while continuously increasing the brand's reputation, and continuing to convert traffic to accumulate fans.

2. Video production

Have dedicated personnel responsible for market research, understand user needs, help advertisers produce videos, publish videos, and promote brands and activities with maximum exposure. Help advertisers obtain the most accurate users.

3. Continuous optimization

Through skillful continuous optimization, users can see high-quality video content, maintain a good user experience, and improve user stickiness.

2. What do I need to provide to open a Douyin account?

Advertisers who want to open an account on Douyin also need to provide relevant qualification documents for corporate Douyin account opening. The specific qualification requirements are as follows:

(1) Qualification requirements

All qualifications that advertisers should submit, including advertiser subject qualifications, industry qualifications, content qualifications, etc.

1. Advertiser subject qualifications: General enterprises, private non-enterprises, government agencies, enterprises, institutions, legal services, social groups, schools and other subject industries must provide subject qualifications issued by the corresponding licensing authority.

2. Industry qualification requirements vary according to the industry in which the goods or services promoted by the advertisement are located. Advertisers need to provide specific industry qualifications. If the advertiser places advertisements in a special industry, the advertiser should submit relevant qualifications in accordance with the qualification requirements of the industry, such as "Real Estate Pre-sale License", "Food Business License", etc.

3. Special qualifications If the advertising material involves trademarks, patents, etc., the advertiser needs to provide a "Trademark Registration Certificate" or "Trademark Registration Application Acceptance Notice", "Patent Certificate", etc.

(2) Review content

The content provided when opening an account should be consistent with the business scope of the business license, so as not to affect later advertising.