Recently, a blogger discovered on Ali Auction that a company in Linyi holds the "Xizhi" trademark.

The trademark is taken from the profile portrait of Wang Xizhi in "Collection of Ancient Portraits". Under the portrait, the word "Xizhi" written by Wang Xizhi on his pen sticker was chosen. The overall look is very harmonious. As a cultural celebrity, Wang Xizhi has attracted considerable attention in the industry.

It is understood that the trademark was registered by Linyi Tenglong Decoration Materials Co., Ltd. on February 7, 2006, and was transferred to Linyi Shusheng Culture and Art Development Co., Ltd. with the approval of the Trademark Office on December 27, 2009. Approved for use on Class 20 handicrafts and other commodities.

Two months ago, it had been auctioned once. At that time, the estimated price given by the intermediary was 1.25 million yuan, but it was later sold at a price of 880,000 yuan. Today this trademark is back on the shelves, with a starting price of 720,000 yuan.

The holder of the "Xizhi" trademark - Linyi Shusheng Culture and Art Development Co., Ltd., is located in the shopping plaza in the courtyard of Wang Xizhi's former residence. It mainly produces and sells the "Xizhi" series of cultural products, and there is another one under its name The "Xizhi" trademark was applied for in November 2014, but has been rejected.

Historical and cultural celebrity trademarks have certain cultural and commercial value, and play a great role in improving regional brands, product visibility and local economy.

Generally speaking, as long as it is not discriminatory or has adverse effects, there is not much risk in registering a trademark with a historical celebrity. This type of trademark is a hot spot for people to register, and many people have applied for it. Successful, of course does not rule out the need to obtain the consent of his descendants.

Due to the popularity of historical celebrity trademarks, relevant local agencies can actively register trademarks of local historical celebrities, scenic spots, and place names, and manage related trademarks to avoid disputes. Trademark issues that arise in the future will cause a lot of trouble. Due to the popularity of historical celebrity trademarks, relevant local agencies can actively register trademarks of local historical celebrities, scenic spots, and place names, and manage related trademarks to avoid disputes. Trademark issues that arise in the future will cause a lot of trouble.