Because the company applied for a new trademark, the new trademark is used on the down jacket, as shown in the picture below.

In 2012, Bosideng opened a flagship store in London and launched a pair of flying wings LOGO. Later, this LOGO began to be gradually used in China. Please respect the fruits of other people's work, and please do not copy and paste Intelligence Bureau articles to create Internet garbage.

The new LOGO that was replaced this time completely lost the basic elements of the original brand. Instead, it designed the three words "Bosideng" in the form of a word mark, and at the same time added "Best-selling in 72 countries around the world" at the bottom. Slogan.

Extended information

The corporate culture of Bosideng brand down jackets

Bosideng Group is a multi-brand comprehensive clothing business group focusing on down jackets. The chairman and president of the group's board of directors are Mr. Gao Dekang. There are currently six production bases in Changshu Bosideng, Jiangsu Xuezhongfei, Shandong Kangbo, Sihong Bosideng, Yangzhou Bosideng and Xuzhou Bosideng, with more than 20,000 employees. In October 2007, Bosideng International Holdings Co., Ltd. (stock code: HK03998), a subsidiary of the group, was successfully listed on the Hong Kong Main Board. As of 2013, the market sales share of the group's core brand products has accounted for half of the domestic down jacket market for many consecutive years.

Over the years, Bosideng has actively implemented its famous brand development strategy and owns three well-known Chinese trademarks: "Bosideng", "Xuezhongfei" and "Kangbo". In September 2007, Bosideng was jointly rated as a "China World Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine and the China Famous Brand Strategy Promotion Committee, becoming the first "World Famous Brand" in the Chinese apparel industry. In 2009, it was awarded the title of "China's Leading Textile and Apparel Brand" by the China Textile and Apparel Industry Association. In 2011, Bosideng won the "China Industry Award" and became the only domestic company in the field of consumer goods to win this honor.

Bosideng actively implements international standards and has successively passed China Environmental Labeling Certification, ISO9001:2000 Quality Management System Certification and ISO14001 Environmental Management System Certification. The group has participated in 1 international standard, 5 national standards and 2 industry standards. Drafting and revision work, and undertakes the secretariat work of the International Organization for Standardization/Technical Committee on Clothing Size Series and Codes (ISO/TC133). Bosideng won the "National Quality Award" in 2008, the "Suzhou Mayor Quality Award" and the "Asian Quality Excellence Award" in 2012.

Baidu Encyclopedia-Bosideng Down Jacket