Qualification standards for advertising operators and terminology specifications for approval of advertising business scope

1. Comprehensive advertising enterprises

Having the ability to provide design, production and comprehensive agency services Advertising enterprises (including: limited liability companies, joint stock companies, Sino-foreign joint ventures, Sino-foreign cooperative operations and other economic forms.)

Qualification standards:

(1) Have experience related to advertising operations Suitable business management personnel, planning and design personnel, production personnel, market investigators (the above personnel must obtain advertising professional technical qualification certificates), and accounting personnel. Among them, professionals with a college degree or above shall not be less than 2/3 of the number of employees. 3;

(2) Have capital equipment and business premises suitable for advertising design, production and agency business, with a registered capital of not less than 500,000 yuan and a business premises of not less than 100 square meters;

(3) Have a business organization and advertising management system that are compatible with the scope of advertising business.

(4) Have full-time advertising review personnel.

Approval of terminology specifications for advertising business scope.

Example: Design, production, publishing, and agency for various types of domestic and foreign advertisements.

2. Advertising design and production enterprises (comparative implementation of enterprises that also engage in advertising design and production business) engaged in the design and production of advertising for film and television, broadcasting, neon lights, street signs, printed matter, gifts, light boxes, exhibitions, etc. enterprise.

Qualification standards:

(1) Have management personnel, designers, and production personnel that are suitable for advertising operations (the above personnel must obtain advertising professional technical position qualification certificates), Accounting personnel, including professionals with a college degree or above, shall not be less than 1/2 of the employees;

(2) Have funds, equipment, equipment and venues suitable for the scope of advertising business, and operate The venue must be no less than 40 square meters, and the production location shall be determined based on the advertising production;

(3) Have a business organization and advertising management system that is compatible with the scope of advertising business;

(4) Have full-time advertising review personnel. < /p>

1. News media units use TV stations, radio stations, newspapers and other news media to publish advertisements.

Qualification standards:

(1) Have a medium to directly publish advertisements;

(2) Have management personnel, editors and reviewers that are suitable for the scope of advertising business Technical personnel (the above personnel must obtain the qualification certificate for advertising technology positions), accounting personnel and advertising operation and management system;

(3) Have a specialized advertising operation agency and business premises, with an area of ??not less than 20 square meters meters;

(4) There are full-time advertising reviewers;

(5) Advertising fee income sheets are kept in separate accounts.