E-commerce shopping can be said to be convenient for each of us in our daily lives. E-commerce platforms are also constantly being updated. Recently, Douyin added " "Mini Program" entrance, this is the mini program open platform that Douyin will fully launch. In addition to the game mini programs that have been exposed, e-commerce mini programs have also been added.

Currently, Douyin’s popular e-commerce mini-programs include Xiaomi Youpin, JD.com Haowujie, Zui’eniang Wine Flagship Store, etc. Douyin gives mini programs a higher exposure priority, and observing these three e-commerce mini programs, we found that the corresponding entities behind them are brands, platform organizations and Douyin celebrities.

These e-commerce mini programs can be seen in the "Mini Program" entrance, video playback page, and search column. Take the search for "Xiaomi Youpin" as an example. The search results will give priority to recommending the "Xiaomi Youpin" applet instead of settling in users.

Take the Douyin e-commerce mini program under internal testing - Xiaomi Youpin as an example. It can already jump directly from the short video page to the Xiaomi Youpin product purchase details page. It also supports Xiaomi Youpin. Program store page display, in-store search, and user personal account page. According to observations, its style is exactly the same as the Xiaomi Youpin mini program embedded in the Toutiao App, and is also very similar to its WeChat mini program store.

The Douyin e-commerce mini program in internal testing can already jump directly from the short video page to the product purchase details page. It also supports mini program store page display, in-store search, and user personalization. Account page.

After testing, it was found that the payment method used in the final transaction link of the Douyin mini program is "Alipay". Orders from the Douyin mini program will only be recorded in the corresponding mini program and will not be displayed in the overall "Services and Orders" of the Douyin App. If you want to share the products in the Douyin Mini Program with friends on social platforms such as WeChat, you can click the share button at the bottom of the product to generate a "Douyin Mini Program Code" similar to the WeChat Mini Program code, and then the user can Just use Douyin to scan to view.

In Douyin’s commercialization plan, e-commerce and advertising are the main monetization paths. Access to multiple third-party e-commerce platforms is a signal for Douyin to make efforts in e-commerce monetization.