Nowadays, how do domestic cultural communication companies register trademarks? The editor has compiled the trademark registration of cultural communication companies to share with everyone. Welcome to read, for reference only!

Register Trademark Process

Trademark Registration Process 1. Formal Review

If the formal review is completed, the application procedures are complete and the application documents are filled in as required, the Trademark Office will issue an acceptance notice.

If the application procedures are incomplete or the application documents are not filled in as required, a notice of rejection will be issued and returned, and the application date will not be retained.

If the application procedures are basically complete or the application documents basically comply with the regulations, but if supplements and corrections are needed, the Trademark Office will issue a notice of supplements and corrections to the trademark registration application. If the applicant makes corrections within the time limit and returns it to the Trademark Office, the application date will be retained; if the applicant fails to make corrections or makes corrections beyond the time limit, the Trademark Office will issue a notice of rejection and return it, and the application date will not be retained.

Trademark registration process 2. Substantive examination

After passing the formal examination, the trademark application enters the substantive examination. After substantive examination, any trademark application that complies with the relevant provisions of the Trademark Law will be initially reviewed and approved by the Trademark Office and announced.

If the application is rejected, a rejection notice will be issued to the applicant.

If the Trademark Office believes that the contents of the trademark registration application can be revised, it will issue an examination opinion. If the applicant responds within the time limit, the Trademark Office will continue the examination.

For trademarks that have been preliminarily approved after review, the China Trademark Office will announce them in the "Trademark Announcement".

Within three months from the date of announcement, anyone can object to a trademark initially approved by the China Trademark Office.

If there is no objection or the objection is ruled not to be established, the China Trademark Office will approve the registration, issue a trademark registration certificate, and announce it in the "Trademark Announcement"; if the objection is ruled to be true, the registration will not be approved.

Request for review

If the applicant is dissatisfied with the Trademark Office’s rejection of the trademark registration application during the trademark registration process, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision on whether to grant registration or not, and notify the applicant in writing. If the party concerned is dissatisfied with the Trademark Office's objection ruling, he or she may request a review from the Trademark Review and Adjudication Board. The Trademark Review and Adjudication Board will make a final decision and notify the parties in writing.

What are the characteristics of trademarks

1. A trademark is a mark used on goods or services. It cannot be separated from the goods or services and is attached to the goods or services.

2. A trademark is a sign that distinguishes the goods or services of others. It has a particularly distinctive distinguishing function and is easy for consumers to identify. The composition of a trademark is an artistic creation.

3. A trademark is a visible sign consisting of text, graphics, letters, numbers, three-dimensional logos and colors, as well as a combination of the above elements.

4. Trademarks are exclusive. The purpose of using a trademark is to distinguish the goods or services from others and facilitate consumer identification. Therefore, the owner of a registered trademark has exclusive rights to his trademark and is protected by law. No one may use the same or similar trademark without the permission of the trademark owner. Otherwise, it will constitute an infringement of the registered trademark. The owner of the right shall bear the corresponding legal liability for the exclusive right to use the trademark.

5. Trademark is an intangible asset and has value. A trademark represents the quality reputation and corporate reputation and image of the trademark owner's production or operation. The trademark owner makes the trademark valuable and increases the added value of the goods through the trademark's creativity, design, application for registration, advertising and use. The value of a trademark can be determined through an appraisal. Trademarks can be transferred for a fee, and others can be allowed to use them with the consent of the trademark owner.

6. Trademark is the carrier of product information and a tool to participate in market competition. The competition among producers and operators is the competition of quality and reputation of goods or services, and its manifestation is the competition of trademark popularity. The higher the popularity of the trademark, the stronger the competitiveness of its goods or services.

Things to note when registering a trademark

1. Blind registration: Some agencies tell clients that if I help you register your trademark, it will definitely be registered, and some even guarantee that it will be registered. (Trademark registration must be reviewed by the Trademark Office reviewers before it can be finalized, and there are blind spots in the early search for trademark names. No one can guarantee that a trademark can be registered).

2. Non-professional registration: Many agencies will also check trademark names for customers in the early stage, but the vast majority of trademarks have similar trademarks that have been registered or are applying for registration. At this time, those that are similar to yours Whether a trademark with a similar trademark name will hinder your trademark registration is a very professional job. He needs rich experience to make an accurate judgment. However, some agencies do not have such professional quality at all, and If you want to attract customers and help them register, you can imagine what you will get after two years.

3. Blind spot registration: It is the blind spot in trademark search. For example, I want to see which trademark applications were submitted yesterday or the day before yesterday, but I cannot search under the existing technical conditions. Risks have arisen, so how to solve them? The best way to deal with blind spots is tracking and query services, which can track and query the information submitted for trademarks in a timely manner and minimize the risks of trademark registration.

So when choosing an agency, you must choose a company with deep qualifications and high professional quality, so that you can avoid risks as much as possible and improve the success rate of trademark registration.

Recommended reading:

How do startups choose a trademark agency?

First, look at the filing information.

Whether the agency has been registered with the Trademark Office? Only agencies that have been registered are qualified to act as trademark agents.

Secondly, look at how long the agency survives.

If you have been operating for many years, you can rest assured. Don’t look for a small company that has just been established. Trademark registration usually takes one to one and a half years to get the registration certificate. If a small agency fails to manage well, apply If you apply for a trademark, there will be no way to recover it, and a lot of money will be wasted.

Again, look at the number of trademark agents.

The more trademark agents you have, the richer your experience will be.

Then, look at the size of the agency.

Large agencies will have many branches located in different regions.

Finally, check whether the agency’s headquarters is located in Beijing.

The Trademark Office is located in Beijing, and all trademark applications must be submitted to Beijing, so choosing an agency in Beijing can save a lot of time.

The above is the cultural communication company trademark registration provided by the editor. I hope you like it!

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