Looking at it now, with the development of China's economy and the rapid development of Chinese local companies, especially Internet companies, many large companies have established their own business world abroad. With the prevalence of the global Internet economy, Chinese Internet companies also have the idea of ????"going out" and deploying overseas. But the first step for business expansion overseas is of course to register an overseas trademark. In order to be consistent with foreign cultures, the foreign name of our national APP Douyin is "TikTok", and the foreign name of Meitu Xiuxiu is "Beautyplus"...
Then you have to ask, Why do these companies need to change their names when registering overseas trademarks? What are the benefits of registering overseas trademarks? Is it necessary to have an overseas trademark when doing business abroad? Don't worry, we will give you the answer slowly. Trademark rights are territorial.
When companies develop abroad, they must register overseas trademarks because trademark rights are territorial.
The territoriality of trademark rights refers to the trademark rights granted by a country or region in accordance with its own trademark law or the trademark treaty of this region. It is only valid in that country or region and is not applicable to other countries or regions. It is not binding on other countries. Although there are now international trademark organizations and some regional trademark organizations, such as Madrid International Trademark Registration, European Union Trademark Registration, African Intellectual Property Organization Registration, etc., these organizations cannot exist apart from the regional nature of trademarks. Therefore, the first thing you need to do when your business develops abroad is to register an overseas trademark and obtain legal protection.
At the same time, after the trademark of exported goods is registered in the country of sale, you can file a lawsuit when a trademark dispute arises, obtain legal protection in that country, and win the lawsuit. Establish brand image, enhance corporate brand value, and create international brands.
After a Chinese trademark is effectively registered abroad, it can steadily occupy the international market for a long time, expand sales, maintain a good reputation, become a famous brand trademark, and then become a well-known trademark. If you do not register in time and are preempted by others, you will end up spending a lot of money on advertising, but there will be no economic benefit. Instead, you will help others, promote others, and create a brand for others. The state has a subsidy policy for companies going overseas
China is now a global manufacturing center with a huge trade surplus, but the added value of the products we export is not high, and trade frictions continue. Export products urgently need to be upgraded and our own brands need to be launched in the international market. The government attaches great importance to and encourages export companies to create their own brands overseas. After exporting enterprises obtain trademark registration certificates abroad, they can apply for special fund subsidies from relevant departments. It is conducive to building an independent brand for foreign trade exports.
According to relevant data from the Ministry of Commerce, more than 90% of my country's foreign trade exports are currently OEM products. In recent years, my country's well-known trademarks have been frequently registered by foreign countries. On the one hand, it reflects that the awareness of trademark protection of Chinese enterprises needs to be improved. On the other hand, it also reflects that foreign consumers' awareness of my country's trademarks is constantly increasing. Organizing and implementing trademark licensing using currently well-known foreign trademarks as a link is conducive to promoting the transformation of foreign trade economic growth patterns.
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