How to write the logo design concept of orange juice? Orange juice, as the name suggests. Orange is a fresh food. Orange juice's logo design concept includes the main logo, auxiliary logo, and the application of various brand design elements. The main logo is made from the fruit of the orange, a metaphor for the delicious and unique flavor of the orange. The main title and auxiliary logo design are designed to connect colors through the application of colors and patterns, evoke people's associations, and create emotions with the audience psychologically. The main title and auxiliary logo design connect colors through the application of colors and patterns to arouse the special awareness of the school (Figure 4-right). Color symbol. The main title is made famous by the orange fruit and brand of gourmet food. The auxiliary title is orange, the fruit and brand of gourmet food famous. 3. Image application and text. For visuals and text.