Some time ago

A game called "The legend of neverland" appeared abroad

Players translated it "Legend of Neverland"

This game is somewhat similar to "Genshin Impact" launched by miHoYo

"The legend of neverland" GameArk, the publishing company of the game, launched a high-profile promotion on Youtube, attracting the attention of a large number of foreign players.

Due to the high popularity of "Genshin Impact", many players have discovered the similarities between the two games. Even the promotional images of "The Legend of Neverland" can be seen in "Genshin Impact". 》Shadow.

In addition to the similar style of painting between the two, there is also a high degree of overlap in the landform structure in the game scene.

The church scene shown in another promotional picture, as well as the character's shape and overall layout, can still be found in "Genshin Impact" with highly similar content.

Moreover, "The Legend of Neverland" is also a card drawing game. The UI layout and prop settings of its card drawing interface are the same as those of "Genshin Impact" Visible to the naked eye.

Careful players have discovered that the artistic styles and designs of the game names of "The Legend of Neverland" and "Genshin Impact" maintain a high degree of similarity, making them quite easy to confuse at a glance.

The high similarity with "Genshin Impact" has indeed brought a lot of traffic to "The Legend of Neverland".

In fact, many foreign players were deceived by the promotional video of "The Legend of Neverland" and thought it was new promotional content for "Genshin Impact".

At the same time, some radical players said that "The Legend of Neverland" is suspected of plagiarizing "Genshin Impact", and public opinion continues to ferment. GameArk, the publisher of "The Legend of Neverland", has remained silent and has never responded directly to the matter.

How do companies protect their rights overseas?

More and more domestic products are going overseas to the world, so what can companies do to protect their brands before going overseas, and what to do after they are infringed?

First, before the market moves, trademarks take the lead. Enterprises should conduct trademark registration layout for potential overseas markets in advance, use brand layout as the vanguard of their overseas market strategy, and pave the way for product promotion.

Second, keep an eye on all directions and listen to all directions, and establish a brand infringement early warning mechanism. Cooperate with a professional intellectual property rights protection company like Chuangyin Technology, and through the trademark and brand infringement monitoring and early warning system, we can promptly detect foreign infringement risks and take measures to stop them, minimizing the cost of rights protection.

Third, use both hard and soft tactics: Legal rights protection is a must, and a variety of strategies can be considered. Regarding the issue of rights protection, Chuangyin Technology can solve it through legal means.

(1) After learning of the other party’s infringement, collect and fix the infringement evidence, send a lawyer’s letter to the other party, start litigation procedures at the same time, and resolutely safeguard rights.

(2) Resolve disputes through negotiation and consultation, which can save efficiency and cost to the greatest extent.

In addition, in the fiercely competitive new retail environment in China, domestic brands have accumulated rich experience in online sales, social media marketing and e-commerce channel delivery, which can be copied to overseas markets, so , when brands expand to foreign markets, they must pay attention to intellectual property protection so that the brand can sail further abroad.

Chuangyin Business

01 E-commerce intellectual property protection

1. Infringement monitoring: monitor infringements 24/7 on the entire network;

2. Model research and judgment: accurately locate infringement clues and quickly judge infringement links;

3. Online complaints: complain about infringing links online and terminate infringement;

4. Online Evidence storage and collection: save online infringement evidence, connect with the notary office, and give legal effect to electronic data;

5. Litigation and claim: cooperate with law firms from various places to file lawsuits, assist the infringed party in making infringement claims, and Fair competition claims, etc.;

02 Counterfeit goods management

1. Counterfeit goods clue mining: intelligently identify and track counterfeit goods through product sample libraries and databases;

2. Mystery procurement appraisal: Buyers all over the country purchase suspected fake goods to assist in the fight against counterfeiting;

3. Online evidence storage and collection: Save online infringement evidence, connect with the notary office, and assign electronic data Legal effect;

4. Case crackdown: Conduct offline investigations and evidence collection against key counterfeit selling targets, and launch administrative and criminal crackdowns;

5. Litigation claims: Cooperate with local law firms, Conduct lawsuits and assist the infringed party in infringement claims, unfair competition claims, etc.;

03 Copyright protection

1. Game protection (private servers, plug-ins): Assist brands in monitoring the network To create a high-quality green environment for games;

2. Protection of film and television works: Assist film and television practitioners to protect their copyrights, prevent piracy, misappropriation and other acts, and promptly block infringement Links;

3. Protection of written works: Monitor and discover online stores selling pirated books, audio-visual products, electronic publications, databases and pirated network links;

4. Protection of short videos: Used AI technology to scan and identify piracy, plagiarism, and video transfer behavior 24/7;

04 Channel Protection

1. Store monitoring: "Qianxun" 24/7 Patrol online stores on the platform and monitor store data;

2. Identification and handling of violations: timely discover non-agreed behaviors such as low prices, unauthorized use, and cross-selling, and handle links by removing, deleting, and closing stores. ;

3. Self-service notification: In case of violations, promptly notify the brand owner and notify the store to make corrections;

4. Merchant recruitment: Online store patrols across the entire network, recruiting high-quality dealers, and assisting The brand network improves the dealer system;

05 Public opinion & commercial defamation

1. Data monitoring: 100,000 web pages are monitored throughout the network, public opinion information is discovered in real time, automated cleaning, and positive and negative research and judgment ;

2. Traceability of hot events: restore the development path of events, discover key nodes, and display data visually;

3. Deep mining of events: Deep mining of negative information, grasp the mastermind behind the scenes, and fix Evidence;

4. Negative public opinion handling: handle negative information through legal channels; collect evidence online and complain, offline PR, and assist law firms in handling cases;

06 Enterprise data customization

1. Customized data monitoring: Targeted monitoring of dealers’ pricing, sales, etc., to provide merchants with effective channel intelligence;

3. Business data research: Research network Business data, such as platforms, sales, reviews, etc., use data to quantify the current industry;

4. Competitive analysis: Competitive scores for the entire network and the entire industry

Analysis to provide feasibility analysis for brand development;