Trademark authorization, also known as trademark license, refers to the act that a trademark registrant authorizes others to use his registered trademark by signing a trademark authorization contract. The licensee carries out business activities (usually producing and selling products or providing services) in accordance with the provisions of the contract, and pays the corresponding fee-use fee to the licensee; At the same time, the authorized person gives guidance and help in personnel training, organizational design and business management.

The Trademark Law stipulates that the licensee shall supervise the quality of the goods using its registered trademark. The licensee shall guarantee the quality of the goods used in the registered trademark. Anyone who is licensed to use another person's registered trademark must indicate the name of the licensee and the place of origin of the goods using the registered trademark.

Benefits of trademark authorization

The licensee can obtain the right to use the trademark through exclusive authorization of the trademark. With the popularity, good image and business philosophy of the trademark, he can make his products enter the market with lower cost, faster speed and lower risk, and be accepted by the market, thus making enterprises and their products succeed quickly.

There are five advantages to obtaining trademark authorization:

1. The products of an enterprise can be immediately recognized by consumers through trademarks. Of course, the quality of the product itself is very important, but if there is a good trademark as a guide, consumers can remember the product quickly and accept it more easily.

2. Improve the profitability of enterprises. Similar products, coupled with the popularity of trademarks, can bring higher prices and sales than before, and bring more profits to enterprises.

3. The large-scale promotion activities of trademark licensors directly benefit. In order to maintain the market position and popularity of trademarks, trademark licensors must constantly cultivate the role of trademarks, remind consumers of the existence of these brands and trademarks, and attract more consumers' attention. The promotion of these trademarks will directly bring better sales performance to the licensee.

4. Get the direct interest and recognition of retailers (sales channels). Easy-to-remember brands and trademarks can easily enter distribution channels. With the power of authorized brands and trademarks, authorized companies can quickly enter intensive channels and have wider contact with consumers.

5. You can get the most effective guidance and help from the authorized party in personnel training, organizational design and enterprise management, learn and even improve its good business model, and promote the development of its own products.

In product marketing, brand authorization with trademarks can also be extended and operated by professional business teams; Professional marketing team plans national brand promotion and advertising strategy; Professional and technical teams guide store space planning and overcome professional and technical problems; Professional training team assists franchisees to expand the business of training channels, and trains store employees to show brand quality. If you encounter any problems in the process of trademark use, please consult Bajie Zhichan Trademark Network, which is committed to inserting the wings of intellectual property rights for all enterprises in China!