A company's corporate culture generally includes: vision, philosophy, and principles.

1. Vision: Harmony, development and innovation.

Vision is a blueprint for a state that an organization can achieve in the future. It describes the ultimate purpose of the enterprise's existence. Answers the question "where to go".

2. Concept: Pursue excellence and achieve the future.

Mission refers to the form or identity in which the organization will achieve its goals under such an ultimate goal. The answer is the question "Why do we go?"

3. Principle: Honesty and trustworthiness, professionalism and dedication.

Values ??refer to the standard concept of the expected future situation based on the organization's shared vision, purpose and mission. The answer is the question "how to get there".

Extended information

Writing notes:

For a brand, the purpose of corporate culture is to enhance the brand connotation, core value positioning, and enhance the brand image. , reflecting the brand's own personality characteristics, widely disseminated and recognized by consumers.

For a brand, the concept of excellence is meaningless just in writing. A major misunderstanding in establishing a brand is to think that the work comes to an end or is over after the brand concept is determined. The thing to remember is that this is just the beginning.

Values ??are not words posted on the wall. Youzan has a value called "speaking people's words." When Teacher Baiya took us to visit, he explained the origin of this value. He said that there was a DM (leaflet) in the past that was very ineffective. Later, after reviewing it, I found that it was not from the user's perspective and the design was too fancy (high-end). Instead, it made users feel that it was selling mobile phones, which seriously deviated from the goal it wanted to achieve.