Designed by Landor Design Company, the world's largest commercial design company, white represents the softness of cotton and blue represents the fresh and comfortable feeling, which means that pure cotton is the main fashion material. Since the promotion of this trademark in 1989, it has not only been recognized by global textile mill manufacturers and retailers, but also the performance of qualified certified manufacturers has grown accordingly.

The American Cotton trademark has become a guarantee of high-quality pure cotton. The audit criteria for certified manufacturers must have a good brand image, products that meet the design sense, good sewing, reasonable prices, and are mainly distributed through department stores. In addition, the pure cotton used must contain at least 50% American cotton. Documentation provided by the textile mill proving the use of American cotton. Only authorized manufacturers must be approved by the Cotton Association, and all authorized manufacturers do not need to pay any fees. Well-known artists in some regions may be selected to become the annual spokesperson of American Cotton, and they will also sing the annual song. Past advertising spokespersons of American Cotton in Taiwan include Wang Leehom, Luo Zhixiang, Song Nianyu, Ku Juji, 183Club, Chen Xiaodong, etc., all of them are male artists. Love leader Guo Jing is the brand's first female advertising spokesperson in Taiwan.

American Cotton has always emphasized the concept of "pure quietness, pure cotton, good music", which is very close to Guo Jing, whose image is fresh and natural, and whose songs are "national pure love songs", so the manufacturer chose "2007 Guo Jing, the new female voice king, strongly invited her to serve as the spokesperson for the 2008 American Cotton Annual Advertising. The theme song of the 2008 advertising was "100%". She was re-elected as the spokesperson for American Cotton in 2009. The first wave of her third latest album is the lead song " "Singing in the Trees" also became the theme song of American Cotton's 2009 advertising campaign. In 2010, Guo Jinglian became the annual spokesperson of American Cotton for the third time together with the Langhua Brothers and Liang Xinyi. Her song "Dowry" and the song "Pure Love" by the Langhua Brothers also became the annual advertising theme songs of American Cotton in 2010.