ADIDAS- company introduction
German sporting goods manufacturer is a member company of Adidas AG. Adidas, named after its founder Adolf Dassler, began to produce footwear products in Auracher, Hertzog, near Nuremberg in 1921. It was registered under the name of adidas AG on August 18th, 1949. Adidas clothing and sports shoes design can usually see three parallel stripes, which can also be seen on its logo. Three stripes are the characteristics of Adidas.
adidas was originally founded by two brothers * * *. After parting ways, Adolf's brother Rudolf Dassler opened a rival sports brand Puma.
in p>1948, the founder of adidas, Mr. Adi DasslerDassIer, used his first name adi and the first three letters of his surname (Dassler) to synthesize "adidas" as a brand and applied for registration; The following year, the third-line trademark of adidas came out.
the founder of p>adidas, Mr. AdiDassler, is a German with athlete status and shoemaker skills. Because he can fully understand the needs of athletes, people have exquisite craftsmanship and inventive genius; So in his life, he invented more than 7 kinds of patented sports-related products, and then created adidas' sporting goods kingdom. Mr. Dassler began to make sports shoes by hand in 192. After that, athletes from all over the world often won the honor in the Olympic Games wearing sports shoes made by Mr. Dassler. As a result, his fame gradually became louder and louder in the international sports world.
in 1972, adidas introduced the well-known trilobal trademark, which was widely used in clothing accessories. The success of adidas is mainly attributed to the marketing and mass communication genius of HorstDassler, the eldest son of Mr Dassler. Horst realized the importance of promotional activities in establishing sports brand image, personally attended the Olympic Games held in Melbourne, Australia in 1956 and promoted the adidas brand. His innovative ideas made him the originator of modern sports marketing. With the continuous establishment of global marketing network, adidas is becoming more and more important and famous in the sporting goods market.
adidas has always represented a special position in the world of sporting goods, and this symbol is called "the three lines of victory" by some people. Since its establishment in 1948, adidas has helped countless athletes to achieve good results and achieved many great achievements. Therefore, adidas can also be said to be the best model that has gathered the trust and respect of everyone.
p>Adi Dassler, the founder of adidas, is not only a skilled shoemaker, but also an athlete who likes sports. His dream is to "design and make the most suitable sports shoes for athletes". Under this concept, Adi Dassler designed the first pair of sports shoes in 192. Due to his continuous research and development, his sports shoes won the love of many top athletes, which not only shined in the Olympic Games, but also established a gold medal reputation in the sports field. With the affirmation of all walks of life, Adi Dassler founded the adidas brand in 1948, and incorporated the discovery that the three lines on the side of the shoe can make the sports shoes more suitable for the athlete's foot shape into the new shoes he designed, so the first pair of sports shoes with three lines of adidas brand was presented to the world in 1949. Since then, people have constantly seen the winning pictures created by the "three lines of victory" in the sports field.
especially in the world football, adidas is supported by no other sporting goods manufacturer. Especially when adidas published the first pair of spikes, it was supported and loved by top football players. In the World Cup held in West Germany in 1974, more than 8% of the players chose adidas football shoes to know the power of adidas in world football at that time. In the 1998 World Cup soccer tournament in France, the landlord France team relied on the superior performance of adidas soccer shoes, played a super-level strength, and beat the heroes to win the championship. The French soccer star Zidane was awarded the title of World Footballer of the Year in 1998, which once again proved that the authoritative guarantee of adidas "three lines of victory" has continued to this day.
in addition to football, adidas also occupies a place in basketball, track and field, tennis, baseball, boxing, swimming and the latest extreme sports. Many well-known top athletes are impressed by the quality of adidas: among the NBA stars in the basketball temple, Jabba, the famous Anthony Walker and Kobe Bryant；, the most promising player who has attracted considerable attention at present; In the professional tennis world, there are retired Swedish star Eiberg, German "Yuluosha" Graf who once dominated the back seat, and the rising "British new hope Henman and Russian beautiful girl Anna Kournikova" in recent years, as well as the little diva Hingis who has just been snared; On the baseball field, there are the new york Yankees who won the 1998 American professional baseball championship, and on the boxing field, there is the greatest heavyweight boxer Ali of this century. In track and field, adidas' reputation has been extended from Arthur Jonath in 193s to Donovan Bailey, Ato Boldon and Haile Gebrselassie.
In addition, since the World Cup in 197, Adidas has become the official sponsor of FIFA, and provided match balls for every subsequent World Cup.