Recently, reporters learned that the Intermediate People’s Court of Shenzhen City, Guangdong Province issued judgments (2021) Yue 03 Minchu No. 5426 and (2021) Guangdong 03 Minchu No. 5427, identifying Shenzhen Yumeide Legend Technology Co., Ltd. and its unauthorized subsidiary Yumed (Shenzhen) Intellectual Property Services Co., Ltd. constituted trademark infringement and unfair competition. As the "father of the legend", the legitimate rights and interests of Korean Yumed (Shenzhen) were once again protected.
The court ordered the defendant Shenzhen Yumed Legend Technology Co., Ltd. and its subsidiaries to immediately stop infringing the exclusive rights of Korean Yumed’s trademark, that is, to immediately stop using the name of its WeChat official account, WeChat ID name, WeChat public account, etc. Use the words "WEMADE" and "Entertainment Virtue" separately in the account avatar, WeChat public account introduction, WeChat public account article signature, and WeChat public account article title and content. It also ordered Shenzhen Yumed Legend Technology Co., Ltd. and its subsidiaries to immediately stop unfair competition using the "WEMADE" trademark. Shenzhen Yumeide Legend Technology Co., Ltd. and its subsidiaries must immediately stop the unfair competition behavior involved in the false propaganda, that is, immediately delete all false propaganda introductions and WeChat public account articles involved in the case. Yumede (Shenzhen) Intellectual Property Services Co., Ltd. must apply to the market supervision department to change its corporate name within 30 days from the date of the judgment. The changed corporate name shall not contain the words "Yumeide". In addition, the court also ordered Shenzhen Yumed Legend Technology Co., Ltd. and its subsidiaries to compensate Korean Yumed RMB 1 million and 200,000 yuan respectively.
As a multinational company that develops and publishes games, Korea Entertainment Media first became famous for developing the "Legend" game. Since 2001, the "Legend" game has been operating in China for more than 20 years. It has won the favor of Chinese players with its excellent game quality, has a large player group, and has extensive popularity and reputation in the Chinese game market. Du, regarded as a "classic" by Chinese gamers, has epoch-making significance in the development history of online games in mainland China. It is precisely for this reason that various acts that infringe upon the legitimate rights and interests of Yumede occur frequently. In addition to infringements such as private server piracy, there are also criminals who falsely claim that Yumede is official, illegally authorize and promote falsely, and deceive the majority of legendary game practitioners and enthusiasts. , disrupting the normal order of the legendary game market, and even damaging the interests of the majority of legendary game players.
In order to better protect the rights and interests of practitioners and players, Korean Yumede established a wholly-owned subsidiary, Beijing Yumede Intellectual Property Services Co., Ltd., and authorized it to maintain the legendary series within mainland China. The rights to the intellectual property rights of game works.
For the "Legend" IP, Beijing Yumeide has mainly obtained the following authorization rights: supervise unauthorized infringing games and infringers, and report the infringement situation to the copyright holder; Law enforcement agencies report infringers operating infringing games and take countermeasures; send warning letters to infringers to protect the intellectual property rights of "Legendary" works. File a civil or criminal lawsuit against the infringer with the law enforcement agency with jurisdiction in China. We have the right to confirm the legal validity of derivative games developed, distributed, operated and promoted based on authorized works by third parties with prior permission from the copyright holder; within the scope of China, we operate the official public account of Yumed Intellectual Property (the official account number is wemadeip ) and take necessary measures to protect the legitimate rights and interests of the "Legend of Blood" game, "Entertainment Virtue" and "WEMADE" trademarks and corporate names.
The reporter also learned that all business related to Legend IP, including rights confirmation and authorization, will be completed by Beijing Yumeide. The officially certified China Entertainment Virtue Official Website () has also been formally established. In the future, news and updates about Entertainment Virtue and Beijing Entertainment Virtue will be announced and displayed through the official website. Practitioners and enthusiasts can obtain real news about Legend IP from this official website, and must not be deceived by false information from other informal channels to avoid unnecessary losses and troubles.
This judgment not only upholds the legal rights of the copyright owner of the "Legend" game, but also serves as a wake-up call to all those who try to cheat practitioners and players by relying on illegal authorization and false propaganda. Alarm bell, the reporter would also like to remind you that whether you are seeking cooperation authorization or learning the latest news about the "Legend" game, you must go through the official channel of Beijing Yumeide.