It is the Italian brand Kappa.

The predecessor of Kappa was a company called calzificio Torinese, which was mainly engaged in socks weaving and sales. It was established in Turin, Italy in 1916.

In 1958, the Kappa trademark was born and became the leading manufacturer of socks and underwear in the Italian market.

In 1968, 23-year-old Maurizio Vitale inherited the management rights of the company and made bold innovations in the traditional operating model that was undergoing many tests. He brought forward the corporate culture with his keen market vision and ardent entrepreneurial spirit. Come to the transformation that attracts everyone's attention. Extended information

The Kappa brand is rooted in Italy. Although it has always been highly sought after by young people in Europe who love football culture and pop culture and pursue rebellious lifestyles, the brand has never rested on its laurels.

In recent years, in addition to its continued support for football sports and culture, the Kappa brand has also actively explored the Japanese market, and after achieving certain results, it has reintegrated the design, development and production resources of China and Japan. , integrating Japan’s independently developed clothing technology into Kappa brand products.

Nowadays, the Kappa brand has successfully transformed into a functional sports lifestyle brand based on inheriting its original sports genes and integrating new product technologies. The brand takes "rebellion, passion and publicity" as its core concept and aims to "promote trendy culture and influence trendy life", and substantively improves consumers' wearing experience with functional product design.

Using the brand's more than 1,500 young, energetic and distinctive stores across the country as a medium, through in-depth cooperation with different fields including entertainment, music, art, etc., the trend culture is integrated into the products that strive for excellence and continuous upgrading.

It aims to bring unique sports trend products to people who are passionate about pop culture, pay attention to the quality of life, are full of exploratory spirit for new things, and have their own exclusive trend attitude and desire to express themselves. ?

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